The summary of ‘How to Respond to Objections’

This summary of the video was created by an AI. It might contain some inaccuracies.

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The video provides strategies for handling objections in sales calls effectively. It emphasizes reframing objections by addressing prospects' problems, using Pi questions, and acknowledging prospect's busyness in responses. The importance of maintaining a calm, confident, and curious tone in handling objections is highlighted. Personalization, active listening, and avoiding aggressive or passive responses to objections are key to portraying expertise in sales interactions. Mastering these techniques through practice can lead to successful objection handling in sales calls.

00:00:00

In this segment of the video, the speaker discusses handling common objections in sales calls. When faced with the ‘not interested’ objection, it’s important to reframe by asking about the prospect’s problems. A key tactic is using Pi questions to address the prospect’s pain points. For the objection of ‘I don’t have time right now,’ acknowledging the prospect’s busyness and tying it to the reason for the call can be effective. When asked, ‘What do you do?’ it’s advised to pivot back to a Pi question related to the common problems VPs face. The focus should be on addressing the prospect’s pain points, not immediately pitching the product. This approach demonstrates active listening and personalization in the sales process.

00:03:00

In this segment of the video, the main point focuses on a technique where you avoid making objections a personal confrontation by implying a third party. The tone of your response to objections is crucial; it should be calm, confident, and curious to show that you care. It is emphasized that fighting objections aggressively or passively won’t work. By mastering the right tone and practicing with role plays, you can effectively handle objections and come across as an expert.

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