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00:00:00 – 00:08:15
Verizon has rebranded Total Wireless as Total by Verizon to compete with rivals like Metro by T-Mobile. This move came after Verizon acquired TracFone, Total Wireless' parent company, which had 20 million customers and a large retail presence. Total by Verizon offers various plans with access to Verizon's 5G network, including a $60 plan with Disney Plus. The range of phones available includes models like the iPhone SE and Galaxy A53 5G. The video explores the potential of dedicated Total by Verizon stores for improving customer experience and market impact, positioning it against competitors like Metro and Boost Mobile.
00:00:00
In this segment of the video, Kevin discusses how Total Wireless has been rebranded as Total by Verizon. This move aims to compete with other competitors like Metro by T-Mobile, Qriket Wireless, and Boost Mobile. Verizon’s expansion into the prepaid space includes acquiring Total Wireless when they bought TracFone in late 2021. TracFone had 20 million customers, $8.1 billion in revenue, and a presence in over 90,000 retail locations. Total by Verizon is part of the TracFone umbrella, along with other brands like SafeLink Wireless and Walmart Family Mobile. The new website allows users to shop for devices, refill plans, and activate new devices online or in retail stores. Total by Verizon offers four plans with clear breakdowns of the differences, enabling users to access Verizon’s 5G network.
00:03:00
In this part of the video, the speaker discusses the Total by Verizon plan options, which include discounts for multiple lines and the ability to use existing phones by adding their SIM card. Different pricing is based on the number of lines, with prices decreasing per line for more lines. Plans include unlimited talk and text, with the option for unlimited data on higher-priced plans. The speaker highlights the value proposition of the $60 plan with Disney Plus included. Users can mix and match plans for multiple lines based on individual needs. Total by Verizon products can be found in various locations across the US, offering in-store experiences to customers. Purchasing devices directly through the carrier can save money compared to buying factory unlocked phones. The video also mentions a selection of phone models available on the Total by Verizon website, such as the iPhone SE, iPhone XR, and iPhone 13.
00:06:00
In this segment of the video, the speaker discusses the range of phones available including the Galaxy A03s and Galaxy A53 5G. They mention the potential for dedicated Total by Verizon retail stores to compete with other brands like Metro, Cricket, and Boost Mobile. The importance of customer experience in retail stores is highlighted, questioning whether having a specialized store for a carrier is preferred over general retailers like Walmart or CVS. The speaker expresses excitement for the changes in the Total by Verizon brand, anticipating how this strategy will impact the market.