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00:00:00 – 00:17:17
The video discusses creating a Roku channel for media consumption post-cord-cutting. Various methods like Direct Publisher and cloud-based systems are explained, with emphasis on channel setup, metadata, graphic requirements, and hosting options like Amazon S3. The importance of choosing the right streaming method, such as Apple HLS, hosting considerations, captioning, thumbnails creation, and updating strategies using MRSS feed or JSON are highlighted. The video also covers setting up the WP Smart TV plugin for WordPress to create a Roku channel efficiently, including video post details and monetization options. Noteworthy points include the need for promotion, understanding audience engagement, and diversifying distribution channels for success. Viewers are encouraged to test their channels, explore monetization through ads, and seek further guidance from Moviola.com.
00:00:00
In this segment of the video, the host talks about his experience with building a Roku channel to enjoy video media after cutting the cord. He highlights Roku’s popularity as the #1 OTT platform with a wide viewership. The host decided to create his own channel for ‘5 THINGS’ and discusses the simplicity of the Roku channel paradigm. Two methods to create a Roku channel are mentioned, with the first option being a Cloud-Based Roku Channel Production system, InstantTVChannel.com, which requires a monthly fee depending on the plan chosen.
00:03:00
In this segment of the video, the speaker discusses developing a channel for Roku using the Direct Publisher feature, which allows novice creators to create a channel without coding. The process involves creating a Roku account, selecting Direct Publisher, providing channel details like availability, language, and vanity code. You then upload custom graphics for branding, ensuring they meet graphic specifications. Additionally, the speaker mentions the Feed URL, media format selection, and the ease of creating the channel using Direct Publisher.
00:06:00
In this segment of the video, the speaker discusses setting up a Roku channel by defining categories, inputting metadata such as channel name, description, and keywords, adding a channel poster image, and specifying support information. The process involves uploading a screenshot, ensuring feed status, and testing the channel on a Roku unit. Notably, the video emphasizes that Roku channels cannot link to YouTube videos due to terms of service violations, suggesting the use of Vimeo Pro for direct MP4 links. Additionally, it mentions the advantages of using adaptive streaming formats over standalone files for better streaming quality.
00:09:00
In this segment of the video, the presenter discusses the importance of choosing the right streaming method for high-quality playback, mentioning Microsoft Smooth Streaming, MPEG-DASH, and Apple HLS. The decision to use Apple HLS is explained due to its compatibility with Apple devices. Hosting options using cloud providers like Amazon S3 are highlighted, along with considerations for CDN hosting costs and traffic overages. Details about including captions, BIF files for thumbnails, and episode thumbnails creation are covered. Updates for a Roku channel via MRSS feed or JSON are explained without requiring coding skills, with a mention of the WP Smart TV plugin for WordPress as a time-saving solution.
00:12:00
In this segment of the video, the speaker explains how to set up WP Smart TV plugin for WordPress to create a Roku channel. The steps include installing the plugin, configuring Roku JSON feed settings, adding videos by creating new video posts, specifying video details like format, quality, and location, adding closed captions, categorizing media with genres, and uploading a featured image and description for each video post. Important details to note are the Feed URL which connects WordPress, WP Smart TV, and Roku, and the option to use VideoJS settings for monetization. The HELP documents tab is recommended for further guidance.
00:15:00
In this segment of the video, the key points include the need to click Publish to have a video for your Roku channel. It is mentioned that every change made to the channel requires refreshing the feed initially, but once the channel is published, updates will occur automatically. Tips are given on buying a Roku player, understanding how it works to design your channel, and testing it. Promotion is highlighted as crucial for channel success, emphasizing the importance of reaching out to different platforms. Monetization potential through ads on Direct Publisher is mentioned, with a caution about managing ads. It’s recommended not to rely solely on Roku for distribution but to view it as an additional audience engagement opportunity. The segment closes with an invitation for viewers to ask questions, subscribe, share, and explore more content at Moviola.com.