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00:00:00 – 00:06:39
This video delves into the historical significance and evolution of symbols and awards in Brazilian commerce, beginning with the role of early itinerant traders or peddlers, highlighted by the example of Tiradentes. It emphasizes the prestigious "O Muscate" trophy, established in 1964 by the National Department of Senac to honor significant commercial contributors, with the first recipient being Giulite Coutinho. The video also explores the symbolism of Mercury, chosen for the CNC (National Confederation of Commerce) brand, reflecting dynamic changes in commerce. Further, it introduces the National Order of Commercial Merit, an honor established in 1975 to recognize substantial contributions to Brazilian commerce across six grades for various dignitaries. The highest commercial honor acknowledges contributions in trade, services, and tourism, promoting good practices and innovation, thereby supporting the country's economic and social development.
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In this part of the video, the focus is on the historical significance and evolution of symbols and awards in commerce, specifically in Brazil. It begins by exploring the role of peddlers, early entrepreneurs who distributed goods across Brazil’s remote regions. Significant historical context is provided, such as the Portuguese colonization of Muscat in 1507, which stimulated the rise of itinerant traders known as “Peddlers.” Additionally, the narrative highlights Joaquim José da Silva Xavier, also known as “Tiradentes,” who started his career as a peddler. The segment also introduces “O Muscate,” a prestigious trophy established by the National Department of Senac in 1964 to honor individuals who significantly contribute to the progress of commercial activities in Brazil. The first recipient was Giulite Coutinho, awarded at a ceremony in Rio de Janeiro. Details about the trophy include its weight, material, and the artist Honório Peçanha. Lastly, the video discusses Mercury, both as a Roman deity symbolizing communication and adaptability and as a chemical element known for its versatile properties.
00:03:00
In this part of the video, the speaker discusses how Mercury symbolizes the dynamic changes in commerce and why it was chosen as the CNC brand, highlighting its presence in CNC buildings in Brasília and Rio de Janeiro. They elaborate on the National Order of Commercial Merit, an honor created in 1975 to recognize significant contributions to Brazilian commerce by various personalities and institutions. The award is divided into six grades: Grande Collar for Presidents and foreign Heads of States, Grand Cross for vice presidents and high-ranking officials, Grand Officer for diplomats and legislative leaders, Commander for state secretaries and embassy counselors, Officer for university professors and judges, and Knight for Armed Forces officers and consuls. Dr. Simone further explains that the honor aims to encourage good practices and innovation in commerce, contributing to Brazil’s economic and social development.
00:06:00
In this part of the video, the speaker discusses the recognition of individuals and organizations that have made significant contributions to Brazil in the areas of trade in goods, services, and tourism. The recognition is considered the highest honor in Brazilian commerce. The video concludes by encouraging viewers to subscribe to the channel and activate notifications to stay updated with new episodes of “Memorial do Comércio.”