This summary of the video was created by an AI. It might contain some inaccuracies.
00:00:00 – 00:06:46
The video features an interview with Brad Ferber, Vice President of Corporate Development at Root Wireless, conducted by Kelly Von from Wireless Dealer magazine at the Consumer Electronics Show. Root Wireless, based in Seattle and founded by former Bsquare engineers and sales professionals, offers an independent and objective coverage map aimed at addressing the challenge of accurately determining wireless coverage. This service is particularly useful for wireless retailers, enabling them to provide personalized coverage information to customers, which can help in reducing churn and returns. Root Wireless utilizes a crowdsourced data approach, collecting information via a downloadable app that allows users to map coverage strength and dropped call locations. The company's service initially launched with CNET and plans to expand data mapping from 16 to 21 markets by January 2010. Their goal is to objectively report on carrier performance without bias, enhancing value for both wireless carriers and retailers. Contact information for further inquiries is provided through their website and a direct email to Brad Furber. The video concludes with Kelly Von's closing remarks from the Consumer Electronics Show.
00:00:00
In this part of the video, Kelly Von from Wireless Dealer magazine interviews Brad Ferber, Vice President of Corporate Development at Root Wireless, at the Consumer Electronics Show. Brad explains that Root Wireless, a Seattle-based company, was founded by former Bsquare engineers and sales professionals. The company addresses the issue of accurately determining wireless coverage, which was highlighted in the AT&T Verizon lawsuit. Root Wireless offers an independent and objective coverage map to compare major wireless carriers and devices. This solution is especially useful for wireless retailers, allowing them to provide customers with personalized coverage information based on their specific locations. This approach aims to reduce customer churn and returns by helping customers choose the best carrier and device at the point of sale.
00:03:00
In this part of the video, the speaker discusses how their company is crowdsourcing wireless data to map 16 markets currently, with plans to expand to 21 markets by the end of January 2010. The data collection process relies on a downloadable app that users can install on their phones, making them part of the crowdsource movement. This app allows users to visualize coverage strength and dropped call locations, and can be configured right at the point of sale by wireless retailers for added customer value. The initial launch partner for their service is CNET, and data collected at CES will be used to rate carrier performance under heavy usage conditions. The speaker emphasizes that their role is to objectively report facts without bias towards any carrier.
00:06:00
In this part of the video, the speaker provides contact information for Root Wireless, suggesting their website and a personal email address for Brad Furber. They emphasize their willingness to assist wireless carriers and retailers in various ways, including customizing service packages for significant opportunities. The segment concludes with a sign-off from Kelly Von of Wireless Dealer Magazine at the Consumer Electronic Show.