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00:00:00 – 00:15:33
The video revolves around the widespread controversies surrounding Ubisoft's upcoming game "Assassin's Creed Shadows." Major criticisms include cultural insensitivity, historical inaccuracies, and disrespect towards Japanese culture. Specific points of contention involve misleading depictions of historical Japanese figures, misuse of culturally inappropriate music, and poor representation of the protagonist, Yas, who is African but portrayed with an African American hip-hop influence, which many deem racially insensitive. Ubisoft's attempts to diversify its development team have been criticized as superficial and politically motivated, lacking genuine respect for the cultures represented. Comparisons are made to the well-received game “Ghost of Tsushima,” which succeeded due to its authentic and respectful portrayal of Japanese culture. Furthermore, Japanese politicians are investigating Ubisoft for cultural theft, responding to petitions and public outcry in Japan. The video underscores the perceived failure of Ubisoft's approach, highlighting the importance of authenticity and respect in cultural representation within media.
00:00:00
In this part of the video, the creator discusses the controversies surrounding the game “Assassin’s Creed Shadows” by Ubisoft. The main points highlight the perceived disrespectful treatment of Japanese culture by Western studios. The speaker criticizes Ubisoft for multiple issues, including the inaccurate depiction of historical characters, use of inappropriate music, and cultural insensitivity. Specific incidents mentioned include sending misbranded special edition boxes to Japanese streamers, stealing items from other intellectual properties, and being accused of cultural theft by Japanese politicians. The outrage in Japan is significant, with petitions gaining tens of thousands of signatures in an attempt to cancel the game. The choice of the character Yasi and his misrepresentation is particularly contentious, seen as both culturally insulting and an attempt at historical revisionism.
00:03:00
In this part of the video, the speaker highlights criticism of Ubisoft’s upcoming game “Assassin’s Creed Shadows” for its historical inaccuracies and cultural disrespect. The game features Japanese Samurai but misrepresents their roles and status. The speaker quotes a petition demanding Ubisoft halt the game’s release and show respect for Japanese history. They argue that Ubisoft prioritizes profit over cultural accuracy, manipulating game elements to appeal to various demographics without genuine regard for historical or cultural authenticity. This behavior is seen as not only disrespectful to Japanese culture but also perpetuating racial stereotypes, such as associating a black character exclusively with hip-hop music.
00:06:00
In this part of the video, the speaker criticizes Ubisoft’s game “Assassin’s Creed: Shadows” and its portrayal of the character Yas. They highlight that Yas’s gameplay includes a hip-hop soundtrack, which the speaker views as racially insensitive, given Yas is African, not African American. The speaker also condemns Ubisoft for historical inaccuracies and lazy research, especially pointing out that special edition box sets sent to Japanese streamers featured nonsensical symbols instead of actual Japanese. They further ridicule Ubisoft for hiring a so-called expert on Japanese history who allegedly does not read Japanese and lacks substantial knowledge about samurai history.
00:09:00
In this part of the video, the speaker criticizes Ubisoft for its approach to game development, emphasizing how the company’s attempt to diversify its team and games backfired due to a lack of genuine understanding and respect for the cultures they aimed to represent. The main points include the selection of an Asian woman for political alignment rather than her qualifications, and the broader issue of white developers creating stereotypical and disrespectful representations of minorities. The speaker highlights the irony that well-respected games like “Ghost of Tsushima,” made primarily by white developers, succeeded because of their deep respect for Japanese culture, whereas Ubisoft’s efforts are seen as lazy and disrespectful. The video also notes that Japanese politicians are investigating Ubisoft for cultural theft and mentions allegations of Ubisoft illegally using items from other properties.
00:12:00
In this segment, the discussion focuses on Ubisoft facing criticism and potential legal action over their upcoming game, Assassin’s Creed Shadows. The game is under fire for cultural appropriation and historical inaccuracy, notably featuring a black samurai with a sword resembling one from the anime One Piece. Concerns are raised about Ubisoft’s attempts at social justice, which many view as inauthentic and disrespectful to Japanese culture. The segment criticizes the game developers for prioritizing virtue signaling over genuine effort and accuracy, warning that the game has numerous issues even before its release.
00:15:00
In this part of the video, the speaker thanks the viewers for watching and encourages them to support the channel by liking, sharing the video, commenting their thoughts, and subscribing. The speaker also invites viewers to follow them on Twitter for updates, providing their username and a link in the video description. They close by wishing the viewers a wonderful day and expressing hope to see them in the next video.