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00:00:00 – 00:10:20
The video focuses on optimizing Facebook ad campaigns, comparing ABO (Ad Set Budget Optimization) and CBO (Campaign Budget Optimization). The speaker shares their journey from initially favoring ABO for testing new creatives to adopting CBO due to its scalability and efficiency in managing larger budgets. They highlight the challenges of scaling low-budget successful ads to high-budget campaigns, explaining that true "winning ads" are those that perform well even when budgets are increased. Key strategies discussed include running multiple ad variations, closely monitoring Cost Per Acquisition (CPA), and trusting Facebook's algorithm to prioritize effective ads while avoiding auction overlap issues. The speaker advocates for CBO due to its dynamic budget distribution and reduced need for constant management. The video concludes with the speaker promoting their Facebook ad services and encouraging viewers to engage with their content.
00:00:00
In this part of the video, the speaker discusses the debate between using ABO (Ad Set Budget Optimization) and CBO (Campaign Budget Optimization) for Facebook ads in 2024. He reflects on his past experiences as both an ABO and CBO advocate, explaining his transition and preference for CBO. Initially, he used ABO for testing new creatives by allocating specific budgets to new ad sets, and if successful, transitioning them to CBO campaigns. However, he realized the limitations of this method, especially when scaling budgets. The speaker recounts an incident from 2022 where his frustration with scaling successful ads in ABO to higher-budget CBO campaigns led him to realize that small-budget successes do not always translate to larger campaigns. He concludes that CBO offers a more consistent and scalable solution for managing larger budgets effectively.
00:03:00
In this segment of the video, the speaker discusses different strategies for optimizing ad campaigns, particularly for e-commerce. They explain the distinction between low-budget and high-budget campaigns, noting that smaller daily budgets target “low hanging fruit,” which refers to easy or already interested customers. However, when these low-budget ads perform well and are moved to high-budget campaigns, they often fail to compete effectively. This experience led to a change in their definition of a “winning ad” from one providing a good return on ad spend (ROAS) to one that can maintain or increase spending while improving the overall campaign performance. The speaker emphasizes the importance of running numerous ad variations and continuously testing them. If an ad does not generate significant engagement within a few days, it is turned off. The ultimate measure of success is whether an ad can dominate spending while maintaining a low cost per acquisition (CPA).
00:06:00
In this segment, the speaker discusses strategies for managing ad campaigns on Facebook, particularly focusing on Cost Per Acquisition (CPA) and how it affects the success of an ad. They explain that a decreasing CPA indicates a successful ad, while an increasing CPA suggests the opposite. The speaker advises against forcing spend on non-performing ads, even with a low minimum budget, as this can lead to significant financial losses. Instead, they emphasize the importance of trusting Facebook’s algorithm, which prioritizes engaging and effective ads. The speaker also mentions the issue of auction overlap, where different ad sets or campaigns can compete against each other, further complicating ad performance and spending.
00:09:00
In this part of the video, the speaker discusses the advantages of using Campaign Budget Optimization (CBO) for managing multiple ad sets. They appreciate how CBO distributes the budget dynamically to achieve the best results without requiring constant attention. The speaker emphasizes their practice of not getting emotionally attached to ad creatives and mentions their strategy for testing ads. They also promote their services for running Facebook ads, mentoring, and their advanced Facebook ads course. The video concludes with a call to like, subscribe, and check the provided links for additional services.