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00:00:00 – 00:05:25
In the video, Matt Fredrick discusses strategies for enhancing local SEO through keyword-rich responses to Google reviews using his company, Phone Repair Philly, as a case study. He demonstrates how logging into Google My Business and incorporating keywords in review responses can boost a business's visibility in local search results. Fredrick stresses the need to respond to all reviews, both positive and negative, with relevant keywords to improve local search rankings. He cites articles from the Local Marketing Institute and Search Engine Journal to support his points and guides viewers on navigating the Google My Business dashboard effectively. The video concludes with an encouragement to engage further with the content and explore additional resources on the speaker’s marketing blog.
00:00:00
In this part of the video, the speaker, Matt Fredrick, discusses the importance of using keywords when responding to Google reviews to enhance local SEO and attract more local customers. Using his company, Phone Repair Philly, as an example, he demonstrates logging into the Google My Business account to show how keywords in review responses contribute to higher visibility in local search results. He highlights how Google picks up on keyword-rich content within reviews and responses, affecting the business’s appearance in search results. Fredrick underscores that even search terms that might be too unique for website content will be recognized through the keywords in the business’s Google My Business account. He references an article from the Local Marketing Institute that discusses the effectiveness of using keywords in reviews and responses.
00:03:00
In this part of the video, the speaker emphasizes the importance of responding to all reviews on Google My Business, both positive and negative, using keywords. They highlight that including relevant keywords in review responses helps improve local search signals and rankings. The speaker references an article from Search Engine Journal discussing top aspects and signals for Google My Business, noting that while it doesn’t specifically address review responses, adding keywords to responses is a valuable tip. They demonstrate how to navigate the Google My Business dashboard to respond to reviews and stress maintaining a positive tone when replying. The segment concludes with a call to action to engage with the video and visit the speaker’s marketing blog for more resources.