This summary of the video was created by an AI. It might contain some inaccuracies.
00:00:00 – 00:11:04
The video discusses Apple Business Connect, a platform to help businesses manage their presence on Apple Maps. It explains how to claim a business location, update information, and optimize the listing for better visibility. The speaker also provides guidance on enhancing location details on Google, including adding photos, descriptions, and linking an app. The importance of selecting the correct primary category for the business is emphasized. Overall, the video encourages businesses to utilize these platforms to attract more customers and improve their online presence.
00:00:00
In this segment of the video, Apple Business Connect is highlighted as a new platform to help businesses manage their presence on Apple Maps. Business owners can claim location cards, update information, manage photos, business hours, services, and special offers. The platform provides insights on listing performance, including search terms and interactions. To get started, visit the Apple Business Connect website, sign in with an Apple ID, and claim your business location. Three options are presented based on the number of business locations. User verification through email and phone is required to set up an Apple ID for claiming business locations.
00:03:00
In this segment of the video, the speaker explains how to claim a business location on Apple Business Connect. After verifying your information, you can start claiming your business location by agreeing to the terms of use. You can search for your business name and either claim an existing location or create a new one from scratch. The verification process varies depending on whether the location already exists or is newly created. Once the location is selected, you proceed through steps to confirm or modify the address and add details about your location and company. Verification can be done instantly via phone call or by sending official documentation. The speaker opts for phone verification for an existing location, receives a verification code, enters it, and completes the process by verifying the business location.
00:06:00
In this segment of the video, you are guided on how to enhance your location on Google. Start by adding a logo and cover photo to your card with specific image size requirements. Use tools like Canva for designing. Add a brief business description and photos in the appropriate formats. Update operating hours, phone number, website details, and consider adding special hours or services. Explore the Showcase option for highlighting special offers or events. Additionally, for businesses with an app, there’s an option to add a direct link to it on your card. Ensure your primary category is correctly selected for your business.
00:09:00
In this segment of the video, the focus is on setting up and optimizing your business card on Apple Maps. You can update information, add secondary categories, and include relevant attributes to help your card be found by customers. If your business is closed, you can update the status. Changes like language interface or location code will not be visible to customers. To assess performance, check the Insights section which provides data on user interactions with your card, searches, and more. You can delegate listing management using the team option. Lastly, the video encourages adding your business to Apple Maps to attract more customers and suggests liking and subscribing.