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00:00:00 – 00:21:20
Explore Media and The News Movement have partnered to create educational content promoting global awareness for kids and providing accessible news for younger audiences. They aim to engage the next generation with diverse content. They emphasize storytelling that resonates with audiences, tackling issues like racism and equity in sports. Tailoring storytelling techniques for different age groups, including Generation Z and Generation Alpha, is crucial. Framing news content with curriculum enhances engagement, emphasizing authenticity and representation. Equity, inclusivity, and genuine representation play a key role in content creation. Educating children about complex global issues like the Cold War is vital. Finding relatable stories, such as those from refugee camps, is effective in engaging viewers. Role models like Desmond Tutu inspire meaningful storytelling. The video concludes by promoting future content and expressing gratitude for the enlightening discussion.
00:00:00
In this segment of the video, the CEO and founder of Explore Media and the co-founder and editor-in-chief of The News Movement introduce their collaboration and discuss their respective platforms. Explore Media has been creating short educational content for kids to promote global and cultural awareness. The News Movement aims to help younger audiences navigate the world by providing accessible and understandable news content. Both organizations emphasize engaging the next generation of students, citizens, and consumers. They announce their partnership to create engaging content as part of the evolving landscape of content creation tailored for the younger generation with a vast array of options compared to what was available in the past.
00:03:00
In this segment of the video, the speaker discusses how the content creation business is evolving, emphasizing the need for storytelling that resonates with the audience. They highlight the collaboration between Jenny’s teams and the news movement to create impactful content addressing important issues like racism and equity in sports, particularly for women. The focus is on providing longer-format content aligned with educational standards while engaging students in social-emotional learning. They introduce a specific example of a three-minute video featuring Team Great Britain’s first black Olympic female swimmer, emphasizing the integration of this content into classrooms with tailored lesson plans and actionable curriculum. This approach aims to provide educators with ready-to-use resources that align with existing teaching materials, reducing prep time and facilitating meaningful classroom discussions and activities.
00:06:00
In this part of the video, the speakers discuss repurposing content created for Generation Z (18 to 25-year-olds) to engage with Generation Alpha (roughly 8 to 18-year-olds) through different storytelling approaches. They highlight the importance of adapting the tone, branding, and feel of the content to suit the preferences and maturity levels of each generation. Additionally, they mention that themes like financial literacy are relevant across different age groups. The discussion focuses on tailoring storytelling techniques to effectively reach and resonate with various generations.
00:09:00
In this part of the video, they discuss the importance of framing news content with curriculum to spark conversations and questions. The focus is on making news entertaining for kids and adults, drawing parallels with successful examples like Sesame Street. They emphasize the need for nuanced storytelling to bridge the gap between school environments and traditional news sources. Understanding the vernacular and tone of different social media platforms is crucial for engaging Generation Z. Authenticity and representation are highlighted as key factors in connecting with the audience, with the average age of the newsroom being 25 to resonate with the younger demographic.
00:12:00
In this part of the video, the speaker highlights the importance of factors like equity, inclusivity, and representation in content creation and news industry. They emphasize the need to empower voices traditionally marginalized by media, address issues like race, gender, and climate change, and ensure genuine representation for all audiences, especially young people. An anecdote about the impact of representation on a child’s aspirations underscores the critical role of diverse representation in media. The speaker stresses the significance of not underestimating the audience’s intelligence and the need for simplified but not dumbed-down content creation to engage effectively.
00:15:00
In this segment, the speaker discusses the importance of educating children about complex global issues such as the Cold War and conflicts in Ukraine. They emphasize the need to start from where the audience is, not underestimating their intelligence but also not assuming their prior knowledge. The speaker highlights the significance of making content relatable to the audience, especially when explaining topics like the Ukraine war to a younger audience. They stress understanding the demographics and experiences of the viewers to effectively engage them. Overall, the approach advocated is to simplify without being simplistic and to guide the audience through a narrative journey.
00:18:00
In this segment of the video, the discussion revolves around refugee camps in Berlin and the storyteller recounts the experience of a nine-year-old girl. The concept of addressing 30 million refugees with children who may not comprehend this vast number is highlighted. The importance of finding relatable stories to engage the audience is emphasized. Role models such as Desmond Tutu and Roger Alton are mentioned as inspirations for forgiveness, leadership, and reinventing news storytelling. The segment concludes with gratitude for the enlightening conversation and anticipation of future content with guest Christy Yamaguchi.
00:21:00
In this segment of the video, the speaker mentions that viewers can access a complete schedule of upcoming interviews at schedule.sxswedu.com. The speaker concludes by thanking the audience and mentioning that the next episode will be available tomorrow.