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00:00:00 – 00:40:29
The video explores the journey of Adam Zach Hodges at VSCO, focusing on the development of presets for mobile photography to enhance editing on limited phone cameras. It delves into the use of lookup tables to create custom looks efficiently and discusses the creative process behind products like the CGE Pack. The evolution from standard presets to personalized ones, the enhancement of presets for a pro membership launch, and the importance of conveying specific emotions through image editing are highlighted. Additionally, it emphasizes experimentation, the significance of understanding color impacts on emotions, and the necessity of conveying feelings through visual elements. The video also touches on features exclusive to pro members, like the histogram tool, while encouraging viewers to explore and tailor presets to suit personal preferences.
00:00:00
In this segment of the video, Adam Zach Hodges, a product manager at VSCO, discusses his background in photography and music production. He talks about creating preset packs for VSCO, starting with Lightroom presets in 2011. He explains his interest in editing and the transition to making presets for mobile apps. The focus was on improving editing for mobile photography due to limitations in early phone cameras. The discussion includes the success of the original VSCOcam app, the development of presets for mobile apps, and the introduction of color cubes or look up tables for editing on mobile devices. The video also touches on the evolution of VSCO’s name from Visual Supply Co to VSCO.
00:05:00
In this part of the video, the speaker discusses the use of lookup tables (LUTs) to manipulate color in digital images. They explain that digital images are made up of red, green, and blue channels which combine to create the color image on the screen. The speaker visualizes this color space as a cube where different color combinations are possible. Lookup tables are lists that reassign colors within this cube, allowing for the creation of custom looks. By using lookup tables, the speaker was able to capture the desired look accurately while keeping file sizes small. This technology enabled them to create custom presets that were not limited to the tools available in iOS software.
00:10:00
In this segment of the video, the speaker explains the process of creating a product like the CGE Pack, which involves starting with a mood board filled with images that inspire the desired look and feel. The speaker discusses the importance of developing themes, colors, and energy levels from the images gathered, leading to the creation of the final product. They emphasize the significance of having a good idea as the foundation for any creative process. Furthermore, they mention the necessity of using unedited images as building blocks for creating looks, incorporating various elements like contrast, saturation, color shifts, and more to craft visually appealing presets in the final product. The speaker also dispels the misconception that presets are merely combinations of tools within editing programs, highlighting the unique approach taken to develop diverse looks using different elements from various sources.
00:15:00
In this segment of the video, the speaker talks about creating presets similar to how music tracks are mixed in a recording studio. They highlight the evolution from standard presets to more personalized presets with multiple controls such as character and warmth. The process of developing these presets involves careful work in a lab, and the speaker acknowledges the time and effort involved. The film presets introduced have controls for strength, character, and warmth to capture the nuances of film photography.
00:20:00
In this segment of the video, the speaker discusses the process of enhancing presets for a pro membership launch. They explain how they separated preset components into sliders for more control, allowing users to adjust contrast and color elements. The engineering challenges in accommodating diverse presets were overcome by creating a flexible architecture. The Pro presets allow users to adjust contrast and color elements beyond the original presets, offering more customization. The speaker then demonstrates the A6 Pro preset, showing how users can manipulate contrast and color saturation.
00:25:00
In this segment of the video, the speaker discusses the effects of different presets like A6 and G6 on images, explaining how adjustments can be made to tones and color saturation. They highlight the contextual education available for each preset, explaining what each slider does. The speaker shares a tip on using the before-and-after feature to evaluate changes made, and explains how the histogram tool can help analyze tones in an image, which is only available for pro members. Additionally, they mention that Pro presets are exclusive to pro members.
00:30:00
In this segment of the video, the speaker discusses the introduction of a new histogram feature available only for pro members. They emphasize that there is no right preset for editing photos and encourage users to experiment and find what works best for them. They highlight the importance of understanding how different looks and colors impact emotions, based on real-world experiences. By adjusting brightness, warmth, and color tones, one can convey specific feelings through their images, aiming to evoke a particular emotional response in viewers. The speaker explains that the goal is not just to enhance the visual appeal but also to make the audience feel something when viewing the image. Experimenting with contrast, warmth, and color adjustments can effectively convey intended emotions to the viewer, providing a deeper connection to the image.
00:35:00
In this segment of the video, the speaker discusses the importance of editing photos to convey a specific feeling or experience to viewers. They mention using warm or cool presets, high energy or low energy settings, and playing with tools and strength to achieve desired results. The speaker shares a pro tip about favoriting presets by tapping on a star icon. They also talk about narrowing down presets to find personal preferences and discuss the evolution of VSCO presets since 2012. The speaker emphasizes the creative process and encourages viewers to explore different editing options.
00:40:00
In this segment of the video, the speaker discusses using a tool, likely Visco on the web for pros, to check and edit images on different screens. They mention the ability to adjust settings like brightness, presets, and contrast. The speaker expresses pride in the tool’s development and hints at more features to come.