The summary of ‘Rolex Pepsi NOT discontinued. How has the market responded?’

This summary of the video was created by an AI. It might contain some inaccuracies.

00:00:0000:06:51

Following Watches and Wonders 2024, rumors surrounding the discontinuation of the Rolex Pepsi sparked market speculation among enthusiasts, despite data showing a deviation from the downward trend due to these discussions. Rolex announced discontinuations of certain models but confirmed the Rolex Pepsi's production for 2024, leading to a drop in market price. Comparatively, the Pepsi's supply metrics and price trend have fluctuated while the GMT Master remained stable. The video also highlights the premiums of the Rolex Pepsi, Sprite, and Batgirl models, with the Pepsi commanding the highest premium. The introduction of a new stainless steel model prompts reflection on the Rolex Pepsi's value compared to other models.

00:00:00

In this segment of the video, it is discussed that following Watches and Wonders 2024, the Rolex Pepsi will not be discontinued. The market reacted to rumors leading up to the event which suggested it might be discontinued, causing speculation and discussions among watch enthusiasts. Data from watchcharts.com shows a deviation from the overall downward trend in September 2023 for the Rolex Pepsi, potentially due to speculative discussions and articles about its discontinuation due to alleged production issues with its ceramic bezel. Despite initial concerns, the majority did not believe the Rolex Pepsi would be discontinued.

00:03:00

In this segment of the video, it is discussed that Rolex has reduced the number of Pepsis they ship to retailers. Rumors started circulating at the end of 2023, and Rolex officially announced discontinuations on April 9th. The models discontinued included Daytona Lemons, Datejust 36 Palm dial, and Yacht Master 2. Despite speculation, the Rolex Pepsi would continue production for 2024. The market responded with a drop in the Pepsi’s market price. Supply metrics show a deviation from market trends for the Pepsi compared to the GMT Master. Sales volume and supply patterns for Pepsi have been fluctuating, while GMT Master has maintained stability. The recent data points indicate a downward price trend for Pepsi post-confirmation of continued production.

00:06:00

In this part of the video, the speaker discusses three Rolex models: Pepsi, Sprite, and Batgirl. The Rolex Pepsi currently commands the largest premium at approximately $20,200, followed by Sprite at $18,300 and Batgirl at $16,200. A new stainless steel model, the ref 126710 Gr&R, was announced at Watches and Wonders 2024, but is yet to hit the secondary market. The speaker prompts the audience to consider if the Rolex Pepsi is worth its premium over the other models.

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