The summary of ‘Purnima Kochikar: Director, Google Play, Apps & Games at Google (Founder World 2015)’

This summary of the video was created by an AI. It might contain some inaccuracies.

00:00:0000:06:28

At the Founder World Event in San Francisco, Dan Feld interviews Purnima Kochikar, the Director of App and Games Business Development at Google Play. Purnima shares insights from her extensive career, emphasizing the importance of prioritizing user value over monetization for app success. She advises developers to focus on user engagement metrics tailored to their specific app and underscores the significance of app reviews and user feedback in assessing app quality. Timing of app launches and building a trusted community of testers are also discussed as crucial factors for early-stage companies. Kochikar also highlights the potential for founders to build global businesses by leveraging local insights. The overall atmosphere at the event is described as inspiring and energizing, with a focus on innovation and global business potential.

00:00:00

In this part of the video, Dan Feld is at the Founder World Event in San Francisco with Purnima Kochikar, Director of App and Games Business Development at Google Play. Purnima discusses her background, starting as a software engineer and working at Nokia before joining Google Play at its inception. She highlights the importance of focusing on user value rather than just monetization for app success. She advises developers to think about user engagement metrics tailored to their app type, emphasizing quality and user feedback. She also mentions the “Secrets of App Success on Google Play” guide.

00:03:00

In this part of the video, the discussion revolves around the importance of app reviews, user feedback, and innovation in determining app quality. Timing of the app’s launch is highlighted as crucial since it can be overshadowed by other events. Early-stage companies should focus on building a trusted community of testers to amplify their product’s value, while mature companies need to rely on metrics to measure their growth and user engagement. Purnima Kochikar shares insights from her recent keynote about the potential for founders to build global businesses from anywhere, emphasizing the importance of thinking locally to succeed globally. The excitement at Founder World is described as inspiring and energizing.

00:06:00

In this segment, Purnima Kochikar expresses her gratitude for being given an opportunity to discuss the energizing and infectious nature of thinking about changing the world. Dan Feld thanks her for participating despite her busy schedule. The segment concludes with Dan Feld thanking the viewers and signing off, inviting them to watch the next segment.

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