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00:00:00 – 00:07:29
The video outlines strategies for quickly scaling a new Etsy shop to $11,000 in revenue, emphasizing the importance of starting with the right products and understanding the target customer. Key strategies include using loss leaders—low price, low margin items—to boost order velocity and shop ranking, and combining different product categories like print on demand, handmade items, and supplies to enhance appeal. The speaker highlights the success of students who have applied these approaches, citing examples of significant revenue increases. Additionally, the importance of optimizing product listings from the start—including titles, descriptions, photos, and branding—is stressed. The speaker also advises targeting the right audience through social media platforms such as Facebook and Pinterest for effective organic reach, avoiding paid ads. Personalized coaching and external traffic-driving tips are also recommended for further success.
00:00:00
In this part of the video, the speaker discusses strategies for a new Etsy shop to reach $11,000 in revenue quickly. They emphasize the importance of starting with the right product and understanding the customer, rather than focusing initially on SEO or pricing. The speaker introduces the concept of “loss leaders,” which are low price, low margin items designed to boost order velocity and improve the shop’s ranking. They suggest launching with 10 low-price and 10 higher-price loss leaders, which could include items like stickers, digital downloads, or supplies. Additionally, the speaker advises combining different product categories within the shop to enhance appeal and leverage inventory variety, using an example of a student who successfully combined vintage and print-on-demand products.
00:03:00
In this segment of the video, the speaker discusses the benefits of using print on demand, handmade items, and supplies in the same shop. They highlight the success of students who have applied these strategies, mentioning specific examples like a student who increased earnings from $350 to $3,000 in 45 days, and another who made $25,000 a month through digital products with high utility. The speaker emphasizes the importance of optimizing listings from day one, including strategies for titles, descriptions, photos, and branding, to increase sales quickly. They conclude by recapping the process to achieve $1,000 in 30 days on Etsy: using loss leaders, combining categories for faster growth, and optimizing listings immediately. Additionally, they tease a bonus tip about driving external traffic.
00:06:00
In this segment, the speaker emphasizes the importance of targeting the right audience rather than just increasing overall traffic when it comes to selling products organically, without paid ads. They liken this to serving apple pie specifically to apple pie enthusiasts rather than any random hungry person. The speaker recommends focusing on social media platforms like Facebook and Pinterest to reach these targeted prospective customers effectively. They suggest scheduling a free call for personalized coaching and highlight successful strategies used by other Etsy sellers. The segment concludes with an endorsement of the program’s coaching benefits, praising the expertise and personalized insights provided.