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00:00:00 – 00:05:05
The video begins with a welcome to an event in London, chosen for its rich music and fashion culture, highlighting Dyson's innovative history over the past 30 years. Key innovations include noise reduction technologies in products like the Dual Cyclone vacuum cleaner, hair dryers, and air purifiers. The Dyson Zone, an air-purifying and audio headset launched previously, set the stage for the introduction of Dyson Ontrac, an advanced audio-only over-ear headset. This product boasts advanced noise cancellation, reducing noise by 40 decibels, and high-quality sound with neodymium speakers. Designed for comfort with lightweight materials and high-density ear cushions, the headphones offer a range of customizations and 55 hours of battery life. The launch of Dyson Ontrac encapsulates the company's dedication to merging technology with user comfort and high-performance audio.
00:00:00
In this segment, the speaker kicks off the event by welcoming the audience in London and online, explaining the choice of location due to London’s strong music and fashion culture, and the aim to incorporate technology. They recount Dyson’s 30-year history, starting with the creation of the Dual Cyclone vacuum cleaner, which required noise reduction innovations. The company’s extensive work on minimizing noise in various products, including hair dryers and air purifiers, is highlighted. They discuss the Dyson Zone, an air-purifying and audio headset launched three years ago, which overcame significant noise challenges. The segment culminates in the unveiling of Dyson Ontrac, the company’s first audio-only over-ear headset, equipped with eight microphones to capture external sound.
00:03:00
In this segment, the speaker discusses the advanced noise cancellation and sound quality features of a new headphone product. The headphones reduce noise levels by 40 decibels and use an app to inform users about noise cancellation and ear protection. Despite its substantial size, the device is designed for comfort and features lightweight materials. The headphones have neodymium speakers for high-quality sound ranging from 6 hertz to 21 kilohertz, and high-density ear cushions for comfort. They are powered by high-capacity lithium batteries providing 55 hours of music. The design includes removable earcups available in different colors and finishes, with options like ceramic powder-coated paint and diamond-turned CMC finishes. The segment concludes with the introduction of the product called “Ontrac”.