This summary of the video was created by an AI. It might contain some inaccuracies.
00:00:00 – 00:08:59
The video provides comprehensive advice for artists seeking to boost their song streams on Spotify. It includes insights from Selena Ong, Spotify's head of global editorial, emphasizing the use of Spotify’s playlist submission tool over direct messaging for securing playlist spots. Key strategies involve submitting songs at least seven days before release and taking two weeks to craft detailed pitches that include genre, instrumentation, and social media links, as editors often review artists' profiles. The speaker also stresses the long-term perspective in music careers, citing examples like Kate Bush’s revived popularity. Using legitimate promotional tools such as Spotify ads, while avoiding bots, is recommended to increase organic streams and visibility.
00:00:00
In this part of the video, the speaker addresses artists who feel their songs are not getting the streams they deserve and are being overlooked by Spotify’s editorial team. The speaker shares insights gained from discussions with Selena Ong, the head of global editorial at Spotify. The key takeaway is that artists can increase their chances of getting their songs playlisted by understanding and utilizing the Spotify playlist submission tool.
Key actions for artists include submitting their songs at least seven days before the release date to ensure they can be considered for both editorial and algorithmic playlists like Release Radar. Additionally, artists should give themselves at least two weeks to pitch their songs effectively. Importantly, the video clarifies that connections or direct messages (DMs) are not effective in getting songs playlisted; instead, the playlist submission tool is the best method, as the editorial team actively uses this tool to discover new music.
00:03:00
In this part of the video, the speaker discusses effective strategies for submitting songs to Spotify’s playlist tool. They advise against directly messaging Spotify editors and instead emphasize thoroughly completing the submission form. Important factors include providing accurate and detailed descriptions, tagging social media, genre, location, language, and other detailed fields like instrumentation. The speaker notes that submissions should indicate relevant playlists and target audiences. They highlight the importance of social media links as editors often check out artists’ profiles. Additionally, the segment refers to the resurgence of older music, using Kate Bush’s “Running Up That Hill” as an example of how a song can gain new popularity through media exposure.
00:06:00
In this part of the video, the speaker emphasizes the importance of viewing a music career as a long-term endeavor, using examples of older songs still having potential. Spotify editors consider various factors, including organic streams, listener reactions, and broader cultural contexts, when curating playlists. They discuss the importance of avoiding bots and using legitimate promotion methods like Spotify ads. The segment concludes with a recommendation to use Spotify ads to promote existing songs and provides resources for further guidance on running such ads.