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00:00:00 – 00:09:57
The video discusses the shifting landscape in university recruitment, with Ivy League schools losing dominance due to issues like grade inflation, campus event handling, and opaque admissions. This has led to a broader skepticism about the value of higher education in the U.S. Forbes journalists Maggie McGrath and Emma Witford highlight new trends, emphasizing the rise of "20 new Ivies" identified by factors such as test scores and employer attractiveness. The discussion explores specific top public and private universities, including Johns Hopkins, Rice, and Georgia Tech, noting their growing national recognition and enhanced career pathways. The pandemic has shifted recruiting strategies to a broader geographic range, making it easier for employers to find diverse talent. Public universities and state schools gain more recognition from employers, with predictions that application trends will favor these institutions and the new Ivies in upcoming cycles, driven by their increasing reputation for producing top talent.
00:00:00
In this segment of the video, Maggie McGrath from Forbes talks with her colleague Emma Witford about her recent reporting on the shifting trends in university recruitment. Emma discusses that the Ivy League is losing its dominance as the primary source of top talent for recruiters. This change stems from various issues such as grade inflation, handling of campus events, and opaque admissions policies, leading to a more critical evaluation of Ivy League graduates by employers. The conversation also touches on a broader skepticism regarding the value of higher education in the U.S., influenced by rising costs and general public concern. Emma also mentions her recent article on the “20 new Ivies” and explains how these schools were identified based on factors like test scores and their growing attractiveness to employers.
00:03:00
In this part of the video, the speaker discusses the selection criteria for identifying top public and private universities based on students’ submitted test scores, specifically setting thresholds for SAT and ACT scores. They settled on 10 public and 10 private institutions, ensuring they had at least 4,000 undergraduates and relatively high median test scores. Highlighted private schools include Johns Hopkins, Rice, Northwestern, Vanderbilt, Emory, and Boston College. Among public institutions, Binghamton University was a notable inclusion, surprising due to its regional rather than national reputation. The schools acknowledged their growing national brand recognition and efforts to enhance career pathways and recruiter connections, with institutions like Georgia Tech making significant strides in national influence.
00:06:00
In this segment, the discussion revolves around how schools have enhanced their recruiting strategies, particularly during the pandemic, when the shift to online recruiting allowed employers to discover talent from a broader geographic range. Previously, companies focused on nearby campuses, but now they can post job ads online and access students nationwide. This change has led hiring managers to find qualified candidates in places they hadn’t considered before. The segment also touches on the importance for students to choose schools that lead to strong career opportunities, noting that employer confidence in certain institutions can influence student decisions. It reassures students from less favored schools that they’re not doomed, highlighting that Ivy League institutions still receive significant recruiter attention. Lastly, an interesting survey finding noted that hiring managers are now less likely to favor Ivy League graduates compared to five years ago.
00:09:00
In this part of the video, the discussion revolves around the increasing recognition of public colleges and state universities in the eyes of employers. It is noted that employers are showing a greater tendency to hire graduates from these institutions, recognizing them as sources of top talent. The conversation then shifts to predicting application trends for the 2024-2025 cycle, with an expectation that public universities and emerging institutions, referred to as “new IVs,” will see an increase in applications. Historical application trends over the past five years show a growth in interest for these schools, a trend expected to continue. Emma thanks Magie for the opportunity to discuss these insights.