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00:00:00 – 01:25:57
The video features Brett sharing the growth model of Kelly Partners Group, focusing on long-term commitments and reinvesting revenue. He describes a journey of learning from successful individuals, pursuing passions, and continuous self-improvement. Brett discusses the importance of studying prominent figures, branding strategy, and a sustainable business model. The speaker outlines the unique partnership structure and growth strategies aimed at establishing a global accounting firm. Additionally, leadership qualities, expansion plans, market entry strategies, and a commitment to creating value for investors are highlighted. The video concludes with discussions on strategic decisions, building a US platform, aspirations for global growth, and the company's vision of becoming a leading global accounting firm with Australian origins.
00:00:00
In this segment of the video, Brett discusses the unique and self-sustaining growth model of Kelly Partners Group, emphasizing a long-term commitment of 51 to 10 years by 95 Equity Partners. He explains how the business reinvests 9% of revenue to build a powerful structure over time. Brett shares his journey, starting with studying successful people, his father’s influence on values, and his early career experiences in accounting and investment banking. He describes his quest to meet prominent Australians, leading to the creation of a significant book through persistence, culminating in seeking guidance from successful authors Mark Victor Hansen and Jack Canfield on publishing.
00:10:00
In this segment of the video, the speaker discusses how he immersed himself in learning by listening to self-help tapes and reading books on investing, particularly those by Philip Fisher, Warren Buffett, and Charlie Munger. He describes a pivotal moment when he realized his passion for learning and how it energized him. The speaker reflects on starting his own firm after facing challenges within the professional services and investment banking industries. He emphasizes the importance of self-awareness and seeking feedback from others to identify one’s strengths and passions. Furthermore, he highlights the significance of recognizing and pursuing what comes naturally to oneself, rather than being confined by societal expectations or roles. The speaker also shares insights on the value of continuous learning and the impact of wisdom acquired from various sources on his journey to success.
00:20:00
In this segment of the video, the speaker talks about his admiration for various business figures like Bernard Arnault, David Ogilvy, Warren Buffett, Charlie Munger, and Mark Leonard. He admires individuals who built and operated businesses with an investor’s mindset and reshaped industries they operated within. The speaker highlights the importance of studying and learning from successful individuals, sharing a personal experience of meeting Bernard Arnault. Additionally, the speaker emphasizes the concept of divine discontent and aims to continuously improve his own business efforts by benchmarking against companies like Apple.
00:30:00
In this part of the video, Brett Kelly explains the unique combination of ideas and activities needed to create competitive advantage. He discusses the branding strategy of Kelly Partners Group Holdings and emphasizes learning from influential figures like Warren Buffett and John Malone. Brett outlines the business model of Kelly Partners Group, focusing on the importance of focus, systems and processes, and client service. He highlights the need for a long-term vision and a sustainable business model. Brett also discusses the decision to list the company on the Australian stock exchange to enhance credibility and transparency. Finally, he touches on the succession planning and growth strategy of the firm, aiming to partner with accounting groups to improve and sustain their businesses for future generations.
00:40:00
In this part of the video, the speaker discusses their business model of aiming to build Australia’s first global accounting firm, highlighting the partnership structure where Kelly Partners purchases 51% of the business and current owners retain 49%. The 51/49 model emphasizes partnerships and long-term commitments, with a focus on compounding relationships and financial benefits over time. The speaker also explains the central management team setup, where firms pay fees for management services and IP, enabling reinvestment of 9% of revenues back into the organization for growth and sustainability. This unique model is described as capital-efficient and advantageous for firm growth and competitiveness.
00:50:00
In this part of the video, the speaker discusses the qualities they look for in leadership, emphasizing being person-oriented, keeping promises, and believing in the power of teamwork. They also mention their criteria for partnering with founder-led firms and the reasons for expanding their business to the US market. The speaker highlights their strategic approach to growth in both Australia and the US, sharing insights into their decision-making process and long-term plans for their organization.
01:00:00
In this part of the video, the speaker discusses their strategies to grow into new markets, such as replicating successful models in different locations and partnering with management teams. They mention their success in expanding into Sydney and their plans to do the same in Los Angeles. The speaker emphasizes the importance of perseverance and resilience in the face of initial skepticism and challenges. They also touch upon their approach to compensation, highlighting their consistent remuneration practices and focus on creating value for investors. The speaker’s commitment to performance-based incentives and their track record of delivering strong returns are emphasized as key aspects of their leadership and business strategy.
01:10:00
In this segment of the video, the speaker discusses the company’s deals and actions taken in the past. They touch on their focus on the company’s best interests, including their lending of money to facilitate a move and their plans for a potential listing in the US market. The speaker emphasizes their aim to build a global accounting firm based in Australia, potentially listing in the US for growth. They also explain a strategic decision to invest in building a US platform in 2023, impacting net income and earnings per share. The speaker highlights their long-term vision, dual-class structure aspirations, and the company’s track record of growth despite investments. They conclude by encouraging investors to seek out more information about the company and its mission to become a prominent global accounting firm with Australian roots.
01:20:00
In this segment of the video, the speaker discusses the importance of moving first and taking initiative in business growth, highlighting examples of successful entrepreneurs who expanded globally by relocating. The speaker emphasizes the need to lead from the front, learn from influential figures, and commit to continuous learning and execution. They express confidence in their ability to navigate complex tax systems and anticipate a long-term market trend in the business sector they operate in. Additionally, they value transparency and collaboration with investors, treating them as partners to improve the business. The speaker encourages engaging in Q&A sessions with investors for feedback and insights, illustrating a thoughtful and strategic approach to business development.