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00:00:00 – 00:11:31
The video provides a comprehensive guide on obtaining a blue checkmark for email verification, ensuring legitimacy and building trust with recipients. It outlines necessary steps, starting with trademarking an organization's logo using affordable legal services like Rocket Lawyer or Fiverr, and emphasizes the need for an incorporated business setup, including an EIN and business bank account. The presenter details obtaining a Verified Mark Certificate (VMC) through providers like Digicert or Entrust and converting logos to a BIMI-compatible format. Critical technical steps include setting up a BIMI record, configuring DNS settings, and ensuring a proper DMARC policy (quarantine or reject) for the verification to be recognized. The video highlights the significant impact of the blue check, particularly in Gmail, on improving email open rates and building brand credibility. The speaker concludes by offering assistance in the VMC filing process and stresses the importance of verification for business differentiation.
00:00:00
In this part of the video, the speaker explains the process of getting a blue check for their organization’s email, ensuring recipients recognize legitimate correspondence. They outline steps, starting with obtaining a trademark for the business’s icon or logo—not the business name—advising viewers to use services like Rocket Lawyer or affordable options on Fiverr for legal assistance. The speaker emphasizes the importance of having an incorporated business (LLC) and necessary legal documents such as an EIN and business bank account. The next step involves converting the logo to a Bimi-compatible SVG format using Fiverr. This detailed breakdown aims to help viewers achieve email verification for their organizations efficiently.
00:03:00
In this part of the video, the speaker discusses the use of logos and icons for brand representation, recommending using an icon similar to LinkedIn’s recognizable blue box with an “N”. They highlight that it is crucial to trademark the design, not necessarily the colors. Moving forward, the speaker explains the process for obtaining a Verified Mark Certificate (VMC) to get a blue check on email through a BIMI record. They mention Digicert and Entrust as the main providers, with Entrust being a slightly cheaper option. The steps involve verifying your organization, domain, and extended validation (EV) information, as well as submitting your trademark for verification. The speaker also walks through how to purchase and set up the VMC certificate on Entrust’s platform.
00:06:00
In this segment of the video, the presenter explains how to create and set up a Verified Mark Certificate (VMC) and a BIMI (Brand Indicators for Message Identification) record to display a blue check and brand logo in email communications. The steps include obtaining the VMC and BIMI TXT record from a service provider, adding the TXT record to the DNS settings, and ensuring correct DMARC (Domain-based Message Authentication, Reporting & Conformance) setup. Tools like easydmarc.com and mxtoolbox.com are recommended to verify the setup. The segment emphasizes the importance of setting the DMARC policy to quarantine or reject for the BIMI record to be recognized and shows how to adjust settings in Cloudflare.
00:09:00
In this part of the video, the speaker emphasizes the importance of setting both quarantine or reject options for SP and another unspecified setting to ensure compatibility with bimy records. He shares observations from his organization, highlighting initial confusion and positive feedback from recipients about the blue check verification. He notes that this verification currently does not work with Outlook but is beneficial for Gmail, which is widely used, especially among younger demographics. The speaker stresses the value of the blue check for building trust, authority, and improving email open rates. He encourages organizations to adopt this feature to stand out from competitors. The video ends with an offer to assist organizations in obtaining the blue check, including handling the VMC filing and DNS implementation, and a call to like, subscribe, and watch further videos.