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00:00:00 – 00:07:21
Daniel from YouScreen outlines the strategic advantages of creating a Roku channel for content creators and brands, noting Roku's vast user base of over 43 million monthly active users in the US. He explains various methods for launching a Roku channel, including using Content Delivery Networks (CDNs), web hosting, hiring developers or agencies, and leasing ready-made Roku apps from providers like YouScreen. The video highlights leasing as the most cost-effective and efficient option, offering comprehensive support, maintenance, and the ability to personalize the app without third-party branding. Additionally, the submission process to Roku for review and approval is covered, emphasizing the ongoing technical support and updates provided by leasing services, which are ideal for businesses with limited budgets seeking a straightforward solution.
00:00:00
In this part of the video, Daniel from YouScreen discusses the benefits and process of creating and launching a Roku channel for content creators and brands. He highlights the widespread use of Roku devices, noting that a significant portion of TV app users worldwide use Roku, making it a vital platform for reaching audiences. Daniel explains that launching a Roku channel can significantly increase revenue for video-on-demand businesses and provides access to over 43 million monthly active users in the US alone. He introduces Roku Direct Publisher as a user-friendly service for creating Roku channels and outlines the initial setup process. However, he notes that after the basic setup, creators must handle three key technical tasks independently, starting with setting up a content delivery network (CDN) for video content delivery.
00:03:00
In this part of the video, the speaker discusses various methods to launch a Roku channel. They cover the cost and setup involved with different options:
1. **CDNs (Content Delivery Networks)**: Prices range from $12 to over $1,000 depending on service level. Setting up a CDN requires specialized code and a developer, who can cost $50 to $100 per hour.
2. **Web Hosting**: Once the feed is ready, web hosting is needed, similar to website hosting. This method is complex and requires technical knowledge and ongoing maintenance by a developer.
3. **Hiring a Developer/Agency**: For those with a larger budget, a custom Roku channel can be built by professionals, costing between $5,000 and $20,000. This approach ensures a tailored app but involves significant time and expense.
4. **Leasing a Roku App**: Recommended as the most cost-effective and quickest method. By leasing from an OTT provider like YouScreen, users can access ready-made Roku channels, CDNs, and hosting. This service includes support, maintenance, and the ability to brand the app without third-party logos. The leasing process with YouScreen involves setting up a site, uploading content, creating a Roku developer account, providing app requirements, and reviewing and testing the app.
Overall, leasing a Roku app is highlighted as the preferred economical and efficient solution.
00:06:00
In this segment of the video, the process of submitting an app to Roku for review and approval is discussed. Once approved, the app will go live in the Roku Channel Store, allowing businesses to launch their channel to customers. The video emphasizes that leasing an app provides full support from the provider’s team, including regular updates to ensure optimal performance. Specifically, providers like YouScream offer a range of essential features such as a video streaming website, global payment acceptance, audience ownership, and technical maintenance. These elements are critical for businesses working with smaller budgets and looking for a hassle-free solution. The video also encourages viewers to comment on which setup might work best for their business and suggests additional content for those unsure about choosing Roku as their platform.