The summary of ‘How Do You Structure a Creative Agency?’

The video discusses structuring an agency or creative business, emphasizing flexibility based on services and strengths. The speaker shares insights on hiring based on needs and their agency's hierarchical organization, with brand management and creative fulfillment teams. The brand strategist plays a vital role in client interactions and strategy development. The brand management team, led by the speaker, collaborates on project direction, deliverables, and timelines. Increased workload led to client communication responsibilities for the project manager and marketing director to avoid delays. The setup, focusing on outsourcing creative work, can be adapted by solopreneurs managing tasks independently.

00:00:00

In this segment of the video, the speaker discusses how to structure an agency or creative business. They emphasize that the structure of each agency can vary based on factors like services offered and individual strengths. The speaker shares their experience of learning through mistakes and gradually hiring based on needs. They describe their agency’s organizational hierarchy, dividing it into a brand management team responsible for client communication and a creative fulfillment team handling creative work like graphic design and videography. The speaker explains the role of the brand strategist in client interactions and strategy development following a discovery session with clients.

00:03:00

In this segment of the video, the speaker discusses the structure of their brand management team. The speaker, acting as the lead on creative direction, collaborates with their project manager to strategize project deliverables and create timelines. As the workload increased, the project manager and marketing director took on client communication responsibilities to avoid bottlenecks. The team is divided into brand management and creative fulfillment, with a focus on outsourcing creative work. The speaker also mentions that this structure is similar for solopreneurs, who manage tasks independently and outsource creative work.