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00:00:00 – 00:06:51
The video primarily focuses on the creator's experience and strategies for monetizing music on Spotify. They provide an in-depth analysis of their streaming data, mentioning significant growth over the year, culminating in 21 million annual streams. The creator emphasizes the importance of factors such as the origin of streams and the percentage of stream ownership, which influence revenue. They also discuss leveraging Spotify's Discovery Mode to enhance song visibility, despite it reducing their revenue share. Financial specifics are shared, including estimated earnings like $2,200 per million streams and projections of $46,000 annually. The video also highlights an instance of achieving 205,000 streams in a single day. Throughout, the creator mentions their goal of reaching a million monthly listeners, introduces a sponsor (Lumi Keys), and invites viewers to engage with future content suggestions.
00:00:00
In this segment of the video, the creator discusses how much Spotify pays for about 5 million monthly streams and 21 million streams over the last year. They break down their streaming data, showing significant growth in streams, with some songs earning up to 20,000 streams daily. The creator aims to reach a million monthly listeners by the end of the year and mentions a previous video on growing their listener base. They introduce a sponsor, Lumi Keys, highlighting its unique features and benefits for musicians.
The creator explains factors affecting Spotify revenue, including the country where streams originate, which influences payout rates due to currency differences. Additionally, the percentage of stream ownership plays a role; the creator typically owns 35-40% of their streams, varying with collaboration splits. Finally, they mention “discovery mode” on Spotify for Artists as another element influencing revenue.
00:03:00
In this part of the video, the speaker discusses their use of Spotify’s Discovery Mode to boost song visibility and integrate them into the Spotify algorithm, which comes at the cost of a portion of revenue. The speaker estimates an average revenue of $2,200 per million streams, adjusting for conservative calculations. They then detail their payment history from their distributor, revealing gradual growth in earnings from small amounts to a peak of $2,164, which corresponds to approximately 2.5 million streams in September. The speaker also projects future earnings based on recent streaming data, estimating around $4,400 for 5 million streams in a recent month, and approximately $46,000 for an entire year based on 21 million streams.
00:06:00
In this part of the video, the speaker explains that they received 205,000 streams in one day on Spotify. They break down the potential earnings, estimating that at this pace, they could achieve 5 million streams in a year, translating to approximately $52,000. The speaker also mentions having a separate video that details their strategy for growing on Spotify as a producer. They conclude by encouraging viewers to ask questions and suggest topics for future videos.