The summary of ‘WHY is Amazon not showing a buy now button on their listing’

This summary of the video was created by an AI. It might contain some inaccuracies.

00:00:0000:06:08

The video from the Residual Hustler addresses evaluating the profitability of a product using SellerAmp. The speaker analyzes a student's query regarding the viability of a product purchase, considering factors such as purchase cost, selling price, and profit margins. Key metrics discussed include the product's $1.60 purchase cost, $3.10 profit margin, and an 86% ROI, along with a $12.23 FBA selling price. The product's BSR (Best Seller Rank) is 85,000, within the top two percent, though the speaker prefers products in the top one percent for better profitability. A critical analysis point is the absence of a buy box on Amazon, indicating potential pricing issues and highlighting the risk of losses if selling at lower suggested prices. The speaker advises against buying products with suppressed buy boxes and emphasizes the importance of selecting high-ranking items. The segment concludes by offering viewers free training through the speaker’s website and inviting further inquiries.

00:00:00

In this part of the video, the Residual Hustler discusses an analysis of a product that a student inquired about. The student wanted to know if the product was a good buy. Using SellerAmp, the Hustler evaluates various metrics: the student’s purchase cost is $1.60, the maximum cost should be $3.70, and the selling price for FBA is $12.23, resulting in a profit of $3.10 and an 86% ROI. He notices the product’s BSR (Best Seller Rank) is 85,000, within the top two percent, but prefers products in the top one percent. He also examines other sellers, noting many fulfilled by merchants and one FBA seller, explaining the $12.23 price. A significant point is the absence of a buy box on Amazon for this product; Amazon suggests “See all buying options” instead, pushing the first option priced at $10.44 before showing higher prices.

00:03:00

In this segment, the speaker explains the implications of a suppressed buy box on Amazon. They discuss a product priced at $10.44 and highlight that selling it at this price would result in a loss due to high costs and a low-profit margin. The suppressed buy box indicates Amazon’s intervention due to perceived unfair pricing, meaning customers must manually select the lowest price from the buying options. The speaker advises against purchasing the product due to its high rank and potential losses. They suggest opting for items within the top one percent rank for better profitability. The segment ends with an invitation for further questions and a mention of free training available on their website.

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