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00:00:00 – 00:10:52
The video offers an in-depth case study on Unilever's successful integration of artificial intelligence (AI) into its recruitment process, resulting in significant time and cost savings. Unilever, a leading global consumer goods company, aimed to modernize its hiring methods to attract millennial talent, constituting a considerable part of its workforce. To achieve this, Unilever partnered with AI firms Pymetrics and HireVue. Pymetrics uses game-based assessments to measure candidates' cognitive and social traits without bias, while HireVue employs AI-driven video interviews that analyze non-verbal cues and psychological traits to predict job performance.
The AI-enabled process brought numerous benefits: it saved over 50,000 hours of interview time, led to annual savings of over 1 million pounds, and significantly improved candidate diversity. The video highlights that using this AI process reduced hiring times by 90%, bolstered diversity hires by 16%, and achieved an impressive 96% candidate completion rate. The AI tools also enabled more dynamic and engaging assessments, reducing bias and providing a more authentic evaluation of candidates' abilities. In conclusion, the transformation in Unilever’s recruitment process demonstrates the efficacy of AI in enhancing HR strategies, creating efficient, unbiased, and timely hiring practices.
00:00:00
In this part of the video, the speaker introduces Harry, a speech robot, who will guide viewers through Unilever’s case study on improving their recruitment process. Unilever saved over 50,000 hours in interview time and achieved over 1 million pounds in annual savings by using machine analysis of video-based interviews. The segment emphasizes Unilever’s improved candidate diversity through this method. The video also touches on HireVue’s role in this process—explaining that their platform uses AI to analyze video interviews by evaluating traits such as eye contact and enthusiasm to predict candidate performance. The host encourages viewers to subscribe to the channel for more updates and has enabled English subtitles for better understanding.
00:03:00
In this part of the video, the focus is on how Unilever adopted artificial intelligence in their HR processes to meet the demands of a rapidly changing workforce. Unilever, a global leader in consumer goods with products in over 190 countries, wanted to attract talent, especially millennials, by using innovative and dynamic technology. Given that 60% of their workforce was expected to be millennials by 2020, they aimed to engage this demographic through AI, moving away from outdated paper and manual processes. They specifically implemented AI for their Future Leaders Program, which spans 50 countries and aims to develop company managers through challenging opportunities and professional development. Unilever partnered with AI firms Pymetrics and HireVue. Pymetrics uses a game-based platform in the application process to measure candidates’ social, cognitive, and behavioral traits by having job seekers play games that assess their unique attributes without right or wrong answers.
00:06:00
In this segment, the discussion centers around HireView, a digital recruiting company that utilizes video intelligence and AI for interviews to identify top candidates. Artificial intelligence analyzes recorded videos to provide insights into candidates, assisting companies in making better hiring decisions. Proprietary machine learning algorithms analyze data points and predict future job performance, helping clients meet business objectives by identifying top performers. Video-based interviews enable hiring managers to observe non-verbal cues including facial expressions, eye movements, body movements, and nuances of voice.
For candidates, the benefits include:
1. Engaging game-based exams rather than traditional psychometric tests.
2. Flexibility in recording interviews at their convenience, aiding in different time zone coordination.
3. Instant performance feedback from game levels, helping with self-assessment.
4. Reduced bias and stress, leading to more authentic behavior.
5. Objective assessment data, eliminating biases from subjective interpretations.
For clients, benefits include:
1. Revealing natural behavior through immersive game-based assessments.
2. Adaptation of assessments based on candidate interaction.
3. Testing problem-solving, logical thinking, and motivational drive.
4. Utilizing qualitative data from video interviews for better candidate selection.
00:09:00
In this segment, the discussion focuses on how online video interviewing benefits companies. It notes that the process allows companies to review applications at their convenience and offers tailored assessments for each candidate, eliminating the need for a universal approach. Additionally, it highlights the time and cost savings associated with this method.
Harry then summarizes Unilever’s use of artificial intelligence in their hiring process, facilitated by Pemetrics and HireVue. The AI narrowed down 250,000 applicants to 3,500, who were then invited to assessment centers. This led to the recruitment of 800 employees. The AI process saved Unilever 50,000 hours in candidate time over 18 months, resulted in an annual savings of 1 million pounds, and achieved a 96% candidate completion rate, compared to 50% previously. It also led to a 90% reduction in hiring time and a 16% increase in diversity hires. The video concludes with a thank you message and an appeal to subscribe to the 5 Minutes Learning channel for more updates.