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00:00:00 – 00:06:50
The video discusses the significance of being featured on Spotify's Discover Weekly playlist and how it can boost an artist's visibility and streams. Various case studies are shared, highlighting successful strategies such as playlist pitching on platforms like SubmitHub and running targeted ad campaigns on social media. The importance of utilizing Spotify for Artists portal and seeing positive audience engagement as key to getting included in Discover Weekly is emphasized, with examples showing steady growth in streams over time. The focus is on achieving significant stream numbers organically without excessive promotional spending. Overall, the video aims to guide viewers on leveraging Spotify tools and promotion techniques to enhance their music reach and potentially achieve long-term success.
00:00:00
In this segment of the video, the speaker discusses the significance of being featured on Spotify’s Discover Weekly playlist. They explain that getting on this playlist can significantly boost an artist’s streams and followers, signifying Spotify’s endorsement. The speaker shares a case study of an artist called Old Friends New Friends who went from zero plays to being featured on Discover Weekly through playlist pitching on SubmitHub and running Facebook ad campaigns. The speaker details the campaign’s success, including gaining over 4,000 streams and ultimately reaching around 20,000 streams over three and a half months.
00:03:00
In this segment of the video, the creator discusses the results of using Spotify for Artist portal for a song. The song received 30,000 streams with high engagement stats and a good listener exchange rate, leading to its quick inclusion in Discover Weekly due to positive audience reception. The trajectory shows growth from playlist hits and ads, plateauing before spikes in Discover Weekly placements, leading to increased daily streams over time. The song received streams from discover weekly, radio, and various playlists, with a significant number of streams from algorithmic playlists. Germany, the US, and the Netherlands are top countries for streams. Overall, the song shows solid growth, with potential long-term success.
00:06:00
In this segment of the video, the speaker discusses the success of their song which is gaining popularity, with the goal of reaching over a million streams without spending more than $5,000 on promotions. They share their strategy of pitching the song on Discover weekly and mention resources for learning more about music promotion techniques. The speaker concludes with a wish for the viewers to achieve similar success and humorously references becoming famous.