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00:00:00 – 00:14:15
In the video, Mike elaborates on 40 Google search operators that can significantly refine and optimize online searches, focusing on content research, technical SEO audits, and WordPress SEO improvement. Key operators include "related" for finding similar sites, "site" for locating specific content within a website, and quotation marks for exact phrase matching. Advanced operators like "inurl," "intitle," "intext," "author," "location," "filetype," and "AROUND(X)" help tailor results further, aiding tasks such as guest post searches, local SEO, and finding specific file formats.
The video also explores strategies for outreach and content promotion, including techniques to find forums, Q&A sites, and secure websites. It discusses using search operators to filter results by date ranges, assess website content frequency, and identify indexed non-HTTPS pages. Additionally, tips on finding Twitter accounts, verifying the originality of content, and locating contact details for outreach are provided. The deprecated link operator's limitations are mentioned, but it remains a useful research starting point. The speaker encourages trying these operators to discover valuable resources and opportunities, with a nod to subscribing for more insightful content.
00:00:00
In this segment, Mike introduces 40 Google search operators that can significantly enhance online searches. He highlights the importance of these special commands for various tasks, such as content research, finding online discussions, and technical SEO audits. Mike explains how these operators work, noting that they can be directly entered into the Google search box to refine search results. He covers specific operators like the “related” search operator for finding similar sites and the “site” operator for locating specific content within a website. Additionally, he emphasizes their utility in improving WordPress SEO, adding internal links, and identifying indexation errors. He also encourages viewers to check the video description for additional resources and to subscribe for more helpful content.
00:03:00
In this part of the video, various Google search operators are explained to refine and optimize search results. It starts with using quotation marks for exact phrase matching and the minus sign to exclude unwanted keywords. The plus operator ensures certain keywords appear in results, while the cache operator retrieves the most recent cached version of a webpage. The inurl operator finds results with keywords in the URL, useful for guest post opportunities. The intitle and allintitle operators narrow down results to those with specified keywords in the page titles. The intext and allintext operators refine searches to include specific keywords in the page text. These tools are valuable for more accurate and targeted search outcomes.
00:06:00
In this part of the video, the speaker discusses several advanced Google search operators and their applications. The operators mentioned include:
– **allintext**: Identifies phrases within the text, useful for SEO.
– **inanchor/allinanchor**: Finds pages with specified keywords in anchor text, with the latter providing more precise results.
– **inurl**: Displays results with specified keywords in the URL, helpful for recalling URLs.
– **author**: Helps locate content by specific authors.
– **location**: Narrows results to a specified geographic area, beneficial for local SEO.
– **site + -inurl**: Filters results to exclude the “www” subdomain, focusing on other subdomains.
– **filetype**: Returns results of specified file extensions like PDF or PowerPoint.
– **OR**: Searches for results satisfying either of two conditions, simplifying dual-condition queries.
– **asterisk (*)**: Acts as a wildcard for matching numerous phrase variations.
– **AROUND(X)**: Limits the distance between two keywords in a result, suitable for finding specific quotations or sentences.
– **daterange**: Restricts results to a specific date range, although it requires using the Julian date format with an online converter for accuracy.
The segment highlights how these operators can effectively refine and tailor search results for various needs.
00:09:00
In this part of the video, the speaker discusses various Google search operators that can enhance search results and summarizes their uses. First, they explain how using two dots between two years allows for filtering search results by a date range, although not as specifically as using a date range for exact days. The speaker emphasizes the importance of participating in relevant online communities, forums, and Q&A sites like Quora for content promotion and details how to find these discussions using Google search commands. Additionally, they highlight the necessity of a secure website, sharing a method to identify indexed non-HTTPS pages and advising to verify the security of such pages.
The segment also covers finding Twitter accounts more effectively via Google by excluding lists, hashtags, and status updates from results. There is a mention of repeatedly searching the same sites using specific operators and checking for duplicate content by surrounding text in quotation marks. This can also help identify if content has been stolen or republished without permission. Other tips include using file type search operators to locate specific file formats like PDFs or Word documents, finding resource pages to get listed on, and distributing infographics by finding suitable sites. The speaker encourages trying out these search operators to discover useful resources and opportunities.
00:12:00
In this part of the video, there are detailed strategies on how to effectively utilize Google search operators for outreach and content analysis. The speaker explains how to use specific operators to find contact details of individuals, identify sites mentioning competitors but not your own, and explore opportunities for sponsored posts. Additionally, there are instructions on using site searches to assess how frequently a website publishes new content and the relevance of that content to specific topics. The segment also touches on the limitations of the deprecated Google link operator but suggests it can still provide useful starting points for research. Finally, there’s a brief mention of Kinsta’s WordPress hosting service and an encouragement to subscribe for more similar content.