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00:00:00 – 00:26:58
The video features an interview with Chris Pera and Brett Sakur, founder of the real estate company Aline. Brett shares his career journey, emphasizing the importance of communication, action over perfection, and learning from market and personal experiences. He underscores the value of authenticity and direct feedback in leadership and highlights his strategic focus on building a motivated and skilled team through mentorship and structured systems inspired by his coach, Bill Pipes. The conversation also touches on maintaining agent productivity, adapting to market conditions, and enhancing realtor support systems to ensure effective transactions. Personal anecdotes reveal Brett's musical interests and experiences, love for sports, and reflections on past decades and favorite movies. The discussions convey a blend of professional insights and personal reflections, illustrating Brett's holistic approach to business and life.
00:00:00
In this part of the video, Chris Pera introduces himself and Brett Sakur, the founder and chairman of the real estate company Aline. They embark on a ’20 questions in 20 minutes’ interview. Brett shares his background, mentioning he started in real estate in 2007 after running a landscaping company. He aimed for higher commissions and a better lifestyle, leading him to form Aline. Brett discusses his strengths, citing his communication skills (“the gift of gab”) as his favorite quality, and his drive to please others as his least favorite. He emphasizes his extensive experience and the importance of effective coaching and motivation in the real estate industry.
00:03:00
In this part of the video, the speaker emphasizes that taking action and making movement is more important than striving for perfection. They stress that 80% effort that gets started is more effective than 100% that never begins. They also express uncertainty about various external factors, such as economic rates and geopolitical events, which can have unpredictable impacts. The speaker highlights the importance of accepting help and being coachable, pointing out that successful business operations require specialization and teamwork. They mention bringing in experts for areas they are not proficient in, such as mindset, social media, and public relations, demonstrating a strategy of leveraging others’ strengths to achieve overall success. The segment ends with a discussion about aligning team strengths to efficiently address and solve problems.
00:06:00
In this part of the video, the discussion delves into personal integrity and genuine behavior in leadership. The speaker emphasizes being true to oneself and others, avoiding dishonesty, and maintaining authenticity. They highlight the importance of not hiding one’s dislikes and being direct with feedback as people appreciate honesty. They also discuss how this approach contrasts with typical corporate behavior and assert that direct communication is essential, even in sensitive situations. Additionally, it is mentioned that the speaker has successfully built a growing organization with multiple offices.
00:09:00
In this part of the video, the speaker reflects on the lessons learned through trial and error in their professional journey. Key points include the realization that leasing overly large office spaces is unnecessary; a smaller, community-focused space is more effective. They also discuss the importance of quickly adjusting financial plans (P&L) in response to market changes, citing missed opportunities by not acting swiftly during the rate changes in August 2022. Emphasis is placed on the significance of forecasting, ROI tracking, accountability, and the impact of staff investments on business revenue. The speaker identifies their superpower as building a strong culture and community, noting their success in retaining productive agents by providing a fulfilling experience.
00:12:00
In this part of the video, the speaker discusses the importance of maintaining and developing producing agents within their organization. The primary attribute highlighted is the establishment of a structured pod setup to support agents, allowing them to grow and potentially lead their own teams. By following a hierarchical and militant approach, inspired by the speaker’s coach Bill Pipes, the organization manages groups of agents effectively. This setup aims to scale operations by creating smaller, focused teams, each outputting substantial sales volumes. The speaker also mentions key individuals like Eric Goldfarb, Andrew Cassie, and others, who help manage and mentor agents, ensuring performance is tracked and enhanced. This structured approach has enabled the organization to scale efficiently towards larger goals.
00:15:00
In this part of the video, the speakers discuss challenges posed by inflexible realtors who resist adapting to new market conditions, often leading to poor communication and inefficiency. They emphasize the importance of realtors working collaboratively to facilitate transactions, rather than obstructing them. The conversation shifts to market conditions, noting that the current market is more normalized compared to the pandemic-era boom. The speakers stress the importance of focusing on agent productivity and key performance indicators (KPIs) to ensure financial success. They also highlight the need for support systems for realtors, sellers, and buyers to navigate the market effectively.
00:18:00
In this part of the video, the discussion shifts from sales approaches to personal interests and experiences with music. The speakers emphasize building long-term client relationships rather than making immediate sales. One person shares that although they come from a musically inclined family and have perfect pitch, they did not pursue playing an instrument. The conversation then moves to reminiscing about learning to play the drums and the challenges involved. They discuss the importance of drummers in bands and share their favorite live music experiences, mentioning concerts by Incubus, Rod Stewart, and Billy Joel. There’s a humorous moment about wanting to see Bruce Springsteen from front row seats. The segment ends with a story about working as a spotlight operator at a concert venue.
00:21:00
In this part of the video, the speakers discuss their unique experiences with fan interactions, such as having to clean up after women who throw their underwear on stage. They reminisce about their favorite decades, with one appreciating the freedom of growing up in the 80s despite the lack of modern technology, while still staying connected with today’s tech. They also talk about their comfort foods, humorously touching on the implications of eating Taco Bell. The conversation then shifts to favorite movies they always stop to watch when flipping through channels, naming “The Departed,” “Perfect Storm,” and “A Few Good Men” as top picks. Lastly, they touch on their sports preferences, with a brief conversation about being a Yankees fan and a lighthearted mention of Rod Stewart and Tom Jones.
00:24:00
In this segment, the conversation covers preferences between Rod Stewart and Tom Jones, touching upon personal concert experiences. The discussion then shifts to sports, particularly a disappointing Jets game and betting on their Super Bowl success. The speaker shares varied interests, like watching lesser-known sports such as curling and badminton, and mentions enjoying both snow and sand. Preferences for early rising versus nightlife, and opinions on Taylor Swift are discussed, revealing a sentiment of relief at not needing to buy expensive concert tickets. The segment wraps up with reminiscing about first concerts attended, which included Whitney Houston and Michael Bolton.