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00:00:00 – 00:05:54
Intel is revamping its CPU branding by moving from the Core iX naming convention to a new Core and Core Ultra system, simplifying the structure for consumers and OEMs. The change emphasizes purpose-built architectures over chip generations, with Core CPUs labeled as Core 3, 5, or 7, and Core Ultra CPUs as Core Ultra 5, 7, or N. This shift, which will phase out Pentium and Celeron names, introduces a new model number system to signify generation, performance, and features. While the transition may initially cause confusion about the numbers, feedback has been positive. Intel anticipates implementing the new naming convention by the second half of 2024.
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In this segment of the video, Intel has decided to change its CPU branding from the familiar Core iX naming convention to a new scheme split into Core and Core Ultra segments. The Core CPUs will be labeled as Core 3, 5, or 7, while the Core Ultra CPUs will be branded as Core Ultra 5, 7, or N. This change is aimed at simplifying the naming structure as feedback showed that the old branding was confusing to everyday users and OEMs. Intel is moving away from emphasizing chip generations and focusing more on purpose-built architectures for different use cases. The distinction between Core and Core Ultra will provide consumers with more information about the chip’s intended purpose.
00:03:00
In this segment of the video, it is discussed how Intel is simplifying its processor branding by dropping the Pentium and Celeron names and following a new naming convention with shortened model numbers. The new system includes designations like Core and Core Ultra for different user types, with three-digit model numbers indicating generation, performance level, and features. While this may initially create confusion about what the numbers 3, 5, 7, and 9 represent, the overall feedback has been positive. The transition to this new naming scheme is expected to roll out by at least the second half of 2024.