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00:00:00 – 00:10:57
Michael Fisher introduces a new iPhone accessory, "Clicks," aimed at reintroducing physical keyboards to modern smartphones. Fisher emphasizes the benefits of physical keyboards such as space efficiency, tactile feedback, and ergonomic design, highlighting his personal investment and co-founder role in its development. Collaborating with industry veterans from Blackberry and Apple, the team ensures that the keyboard integrates seamlessly with iOS and includes features like a backlit keyboard, pass-through charging port, and a vegan leather grip.
Despite its advantages, Fisher addresses concerns such as increased weight and bulkiness, limited language support at launch, and basic MagSafe functionality. Future versions plan to expand regional support and explore Android compatibility. Priced at $139, the Clicks accessory is available for pre-order with exclusive perks for early buyers.
Fisher also reflects on the creation process, which has enriched his perspective as a reviewer by providing insights into the complexities of product development. He expresses gratitude towards his team and anticipates user feedback. The video concludes with a hint of upcoming content from CES 2024.
00:00:00
In this part of the video, Michael Fisher introduces an innovative accessory called “Clicks,” which brings physical keyboards back to iPhones. While acknowledging the necessity of moving away from physical keyboards to touchscreens, Fisher reflects on what might have been lost in that transition. He reveals his personal investment in the product as a co-founder, which makes this video different from his usual impartial reviews. The Clicks accessory is a unibody silicone case with a tactile keyboard that connects via the iPhone’s lightning or USB port, eliminating concerns about Bluetooth connectivity and extra battery weight. It includes features like a built-in backlight, a pass-through charging port, and a vegan leather grip on the back. The keyboard design involved extensive testing and revisions to achieve a satisfying tactile experience with its polycarbonate buttons and nickel-plated dome switches.
00:03:00
In this part of the video, the speaker discusses the development and advantages of a new smartphone keyboard designed specifically for the iPhone. To achieve ergonomic excellence, the design team included veterans from Blackberry and Apple. They aimed to create a physical keyboard that integrates well with iOS, arranging keys in a familiar layout and including a microphone button for Siri or voice dictation.
The speaker highlights three main reasons for reviving physical keyboards: space, shortcuts, and sensation. Physical keyboards free up screen space, allowing for a better multitasking experience. They also offer built-in shortcuts similar to those found on Macs and iPads, enhancing user efficiency. Lastly, physical keyboards provide a more satisfying typing experience, with benefits like tactile feedback and error reduction.
00:06:00
In this part of the video, the presenter discusses potential drawbacks of the Clicks product to maintain credibility and address any pushback. Key points include the Clicks keyboard making the iPhone heavier and potentially cumbersome to hold. It’s suggested that users give themselves time to adapt to the physical keyboard and its usage. Additionally, there are limitations with the current version, such as basic MagSafe pass-through functionality and limited language support, with only English QWERTY available at launch. Plans for future versions include broader regionalization and potential Android compatibility. The Clicks for iPhone 14 Pro is priced at $139 and available for order, with shipments starting February 1st. Pre-orders for the iPhone 15 Pro models are available with shipping slated for spring. Early buyers get exclusive Founders Edition units, VIP support, and additional perks.
00:09:00
In this part of the video, the speaker discusses their new product, a signature autograph in a unique Cordy finger flow pictogram. After 12 years of reviewing others’ products, they are finally launching something of their own. The product draws on nostalgic elements and aims to reclaim positive aspects lost over time. The speaker reflects on how the experience of creating this product has made them a better reviewer by providing firsthand insight into the effort and teamwork required. They also express gratitude to their team for their hard work and look forward to feedback from users. Additionally, there is a disclosure about the speaker’s financial stake in the company, and a mention of upcoming content from CES 2024.