The summary of ‘Mimic Social Simulation – Walkthrough Overview’

The video guides students on navigating the Mimic Social Simulation platform over 12 weeks, emphasizing understanding Buhi Supply Company's core values, products, target audience details, and analytics data for effective content creation. It introduces platform metrics, budget breakdown, and a grading system based on performance relative to classmates. Each round is graded individually, with two dropped rounds not affecting overall rankings. The importance of checking individual points in various categories is underscored, with viewers encouraged to start round one. The next video will focus on organic posts.

00:00:00

In this part of the video, students are guided on how to navigate the Mimic Social Simulation platform over the next 12 weeks. They are advised to watch a walkthrough video, read about the information in the simulation, check their inbox for supervisor emails for each round, explore Buhi Supply Company’s core values, products, target audience details, previous analytics, and budget. The products Buhi sells, target audience personas, and analytics data are detailed, emphasizing the importance of understanding and applying this information in creating content effectively.

00:03:00

In this segment of the video, the focus is on analyzing different platforms and associated metrics like clicks, shares, reactions, comments, impressions, etc. The budget breakdown includes annual spend, weekly budget, production, and promotion budgets. The video also introduces the mimic social grader used throughout the semester, grading students based on impressions, engagements, clicks, and conversions. The grading system is worth a total of nine points per round, with points awarded based on performance relative to classmates, incentivizing top performance for higher points.

00:06:00

In this part of the video, the key points include the emphasis on how each round is graded individually and not cumulatively. It is mentioned that if one round doesn’t perform as well, it won’t affect the entire semester rankings, as there are two dropped rounds. The importance of checking the grade breakdown tab for individual points in various categories is highlighted. After completing the necessary preparation steps, viewers are encouraged to click ‘get started now’ to begin round one. The segment ends by mentioning that the next video will focus on organic posts.