This summary of the video was created by an AI. It might contain some inaccuracies.
00:00:00 – 00:15:29
The video discusses alternative platforms to Etsy for selling handmade goods, focusing on Shopify, Amazon Handmade, Bonanza, Redbubble, eBay, Folksy, and Just Artisan. Each platform has its advantages and drawbacks in terms of fees, traffic, customer relationships, and market reach. The importance of building lasting relationships with customers is emphasized to increase repeat purchase rates. Viewers are encouraged to explore further content on e-commerce and consider platforms based on their product type, fees, and control over their brand.
00:00:00
In this part of the video, the speaker discusses alternative platforms to Etsy for selling handmade goods. The focus is on two main alternatives: Shopify and Amazon Handmade.
For Shopify, advantages include full control over your online store, no referral fees, and the ability to build a personalized website to showcase your products. However, there are monthly subscription fees and the need to drive your own traffic to the site.
Amazon Handmade is highlighted as a popular platform with a large user base. While there is no monthly listing fee, Amazon charges a 15% referral fee per sale. The speaker emphasizes leveraging the platform’s reach to access a broader market for your handmade products.
00:03:00
In this segment, the video discusses Amazon Handmade and Bonanza as Etsy alternatives. Amazon Handmade offers a built-in audience with no listing fees, but strict sign-up requirements and high commission fees. Bonanza, on the other hand, is a seller-centric marketplace with lower commission fees, no listing or monthly store fees, and the ability to build customer relationships. Bonanza allows for easy product imports and provides shipping integrations with third-party couriers.
00:06:00
In this segment of the video, the speaker discusses the downsides of using Bonanza as an online marketplace, such as low traffic, limited listings, and lower sales compared to bigger platforms like Etsy and Amazon. Sellers need to pay higher tier memberships and a larger cut of their sales for supported ads on Bonanza. The delayed inventory syncing from other marketplaces like eBay and Amazon to Bonanza can cause inventory count issues. However, Bonanza may be a good option for selling quirky or unique products. The video also covers the features of Redbubble, a print-on-demand platform with easy listing processes, passive income potential, a variety of products to sell, and no listing fees. Some drawbacks of Redbubble include lack of control over inventory and product quality, delayed payments, and high competition due to free selling.
00:09:00
In this segment of the video, key points about customer relationship in Redbubble are discussed, highlighting the lack of customer details hindering relationship building. The focus then shifts to eBay as an alternative platform, noting its large market share, worldwide presence, unique selling system with auctions, and established brand authority. Pros of selling on eBay include a wide audience reach, various listing options, convenient shipping, ability to sell used goods, and flexible payment options. However, downsides include extra fees, potential piracy issues, limits on listings for new sellers, and pressure for lower pricing. The segment also introduces Folksy as an Etsy alternative, detailing its focus on handcrafted gifts, no commission on shipping, unlimited item listings, and affordable pricing plans for sellers.
00:12:00
In this segment of the video, it discusses the platform Folksy and its key points. Sellers can import listings from Etsy with a Folksy Plus account, get paid immediately through PayPal upon a sale, but need to be a UK resident to sell. Folksy may lack traffic and features, making shipping inconvenient. Just Artisan is also introduced as an Etsy alternative, supporting independent artists with no listing fees and allowing the sale of digital goods. Sellers should choose platforms based on product type, considering factors like traffic, fees, and control over their brand.
00:15:00
In this segment of the video, the key point is highlighted as building lasting relationships with customers in order to increase repeat purchase rates when owning a store. The video offers more related content for those interested in selling physical products online, encouraging viewers to subscribe and take a free mini-course for e-commerce guidance.