This summary of the video was created by an AI. It might contain some inaccuracies.
00:00:00 – 00:18:28
The video provides an in-depth tutorial on utilizing Keepa, a vital tool for Amazon sellers, to make informed product purchasing decisions. It begins with instructions on setting up a Keepa account and emphasizes the benefits of subscribing to the premium version. The tutorial covers using Keepa's Chrome extension to integrate its functionalities into Amazon product listings, assisting in analyzing product history through color-coded graphs. These graphs indicate key metrics like the buy box price, sales rank (Best Sellers Rank), and pricing stability. The speaker explains how sales rank drops correlate to sales volume, aiding in estimating monthly sales.
Moreover, the video delves into a business model of purchasing low-cost items from stores like Canadian Tire and selling them on Amazon without creating new listings. It highlights the importance of analyzing historical data to predict future trends, noting how seasonal changes affect product demand and pricing, particularly in the Canadian and US markets. The speaker discusses identifying stable and profitable listings and warns against competing with Amazon as a seller due to potential losses. The tutorial concludes with an invitation for feedback and the possibility of a follow-up video to further assist viewers.
00:00:00
In this segment of the video, the creator introduces a tutorial on using Keepa, a crucial software tool for Amazon sellers. They explain that Keepa helps avoid bad product choices and is essential for business success. The tutorial begins with instructions on how to sign up for a Keepa account, including creating a username, password, and entering email details. The creator emphasizes the importance of subscribing to the premium Keepa account to access full features and functionality, mentioning the cost (189 Euros annually or 19 Euros monthly). They then guide viewers on adding the Keepa Chrome extension and stress the necessity of linking it to a premium account. The segment includes a demonstration of an Amazon product listing, showing how Keepa integrates into the listing to provide valuable data through its charts.
00:03:00
In this part of the video, the speaker explains a business model where you can buy products inexpensively from stores like Canadian Tire and sell them for a higher price on Amazon. The method involves leveraging existing listings on Amazon without creating new titles, images, or descriptions. The speaker underscores the importance of Keepa graphs, which are integrated into Amazon listings through a Chrome extension, to analyze product history and determine if it’s a good purchase. The initial focus is on understanding the Keepa graph’s top chart, specifically the significance of different colors: pink indicates the price when there is a buy box, and purple is the price without a buy box. The speaker explains that a buy box typically means better sales performance.
00:06:00
In this segment, the speaker discusses the analysis of an Amazon listing’s sales history over the past three months using a tool called Keepa. They explain the concept of the buy box and note its presence as a positive indicator, though its absence doesn’t preclude sales. The focus then shifts to the green line on Keepa graphs, representing sales rank or Best Sellers Rank (BSR), a measure of a product’s popularity. Lower sales ranks indicate higher popularity. The speaker emphasizes that every decrease in sales rank suggests a sale, and this pattern can be used to estimate monthly sales. Keepa provides an average count of sales rank drops, with 41 drops in the past three months, helping to estimate monthly sales volume. Lastly, Keepa allows for viewing the entire sales history of a listing.
00:09:00
In this part of the video, the speaker discusses the importance of analyzing historical data to predict future trends, especially for product listings. They emphasize that examining past behavior, such as consistent sales and stable pricing, can provide insights into future performance. Key steps suggested include reviewing the last year, three months, and month of sales data to identify trends. A stable price around $13 is cited as desirable, with occasional higher prices being favorable. The speaker notes potential red flags with unstable pricing over a longer period. They explain that a product’s demand fluctuates with seasons, using an example where sales were high in colder months and dropped as the weather warmed, indicating a probable seasonal pattern. Understanding these trends helps in making informed decisions about the product’s viability.
00:12:00
In this segment, the speaker explains the impact of seasonal trends on product sales in the Canadian and US markets. They highlight that in Canada, products often see fluctuating popularity due to harsh winters, with the demand spiking during specific seasons and declining in others. For instance, products may see high sales during summer and a decline by winter, affecting their prices. The speaker uses an example of a product whose price dropped in winter as sellers tried to liquidate stock, but rose again in summer. They stress the importance of using tools like Keepa to analyze sales history and understand these trends, particularly to decide when to sell seasonal items.
00:15:00
In this segment, the focus is on evaluating product listings for stability and profitability using Keepa graphs. The speaker emphasizes the importance of consistent pricing and sales. They advise against products where Amazon is a seller, as indicated by the orange color in the graph, noting that Amazon’s presence often makes it difficult to sell the product profitably. The speaker illustrates this with an example where Amazon has been selling a product almost continuously, making it risky due to potential competition and storage fees. Conversely, they highlight a product with no Amazon presence, suggesting it as an ideal scenario because it indicates less competition. Key tips include looking for products with a stable pink and purple line, indicating steady pricing.
00:18:00
In this part of the video, the presenter expresses gratitude to the viewers for watching and offers to make a part two of the Keepa tutorial if there is interest. They hope the video helps viewers understand Keepa better and use it to make informed purchasing decisions. The presenter encourages viewers to leave a thumbs up if they found the video helpful and looks forward to seeing them in future videos.