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The video explores the concept of "Old Money Rich," focusing on families with wealth extending over multiple generations, highlighting the Ayala Family in the Philippines as a prime example. The Ayala family, also known as the Zobel de Ayala Family, is one of the richest and most influential clans in the country, owning the prominent Ayala Corporation. This conglomerate includes businesses like Globe Telecom, Bank of the Philippine Islands (BPI), Manila Water, Zalora Philippines, and AC Industrials.
The family's wealth originated from business ventures dating back to the 1830s with the establishment of Casa Roxas, a distillery, and later expanded into banking with Banco Espanol Filipino, now BPI. They also introduced the first tram car system and built the first steel bridge in the Philippines. Through strategic acquisitions and developments, such as transforming Hacienda San Pedro de Macati into the modern Makati Business Center, the family grew their influence and assets.
The video underscores the family's continued expansion and investment, highlighting their contributions to the Philippine economy and philanthropic efforts, including the Ayala Foundation and Ayala Museum. The current family leaders emphasize stewardship, a strong work ethic, family unity, and patriotism as their guiding principles, aiming to contribute positively to the national agenda and economy.