This summary of the video was created by an AI. It might contain some inaccuracies.
00:00:00 – 00:12:57
In episode 42 of "Rebrand Everything," the host embarks on redesigning the Venmo logo, inspired by a suggestion from a viewer named Mills. The episode dives into the significance of the logo and app icon in modern branding, especially given Venmo’s vibrant app interface and its association with PayPal. The redesign process includes integrating elements of PayPal's colors subtly while emphasizing Venmo's energetic and user-friendly style. Several conceptual logo designs are explored:
1. A "V" with arrows symbolizing financial transactions.
2. A "V" resembling a half-open wallet to reflect Venmo's digital wallet function.
3. A cartoon style with speed lines to suggest fluidity.
The color blue is maintained, adjusted for contrast, and the font FS Rufus is chosen for its rounded, welcoming appearance. Various iterative designs are tested, including a navy blue gradient logo and more creative iterations like depicting a person with raised arms or a coin-dropping wallet. The creator also experiments with a lowercase text format for friendliness and refines a split coin concept symbolizing bill-splitting.
Through the process, precision adjustments and user feedback are integral in finalizing the preferred design. The video ends with a call to action for viewers to like, subscribe, and vote on the design options presented.
00:00:00
In this part of the video, the host of “Rebrand Everything” announces that episode 42 will focus on redesigning the Venmo logo, which was suggested by a viewer named Mills. The host shares that they only had a vague understanding of Venmo before starting their research. The current Venmo logo features a simple, slightly modified ‘V’ and is primarily seen on the mobile app icon. The host highlights that Venmo’s bright and fun app interface contrasts with its more corporate-looking website. They emphasize the importance of the app icon in modern branding due to its frequent visibility on home screens. As they begin the redesign process, the host decides to focus on both the logo and the app icon simultaneously. Given Venmo’s association with PayPal, which was discovered during research, PayPal’s branding may influence the new design’s colors and concepts.
00:03:00
In this segment of the video, the speaker discusses the redesign of Venmo’s branding. They consider incorporating elements from PayPal’s colors subtly, reflecting Venmo’s young and energetic style, particularly the creative illustrations used in the app. The speaker explores the idea of using the letter “V” from the previous logo but adding features like arrows to indicate money flow, or shaping the “V” to resemble a half-open wallet, reflecting Venmo’s function as a digital wallet. Additionally, they mention creating an icon featuring cartoon speed lines and rounded edges to convey fluidity, indicative of a user-friendly app. The color blue is retained but adjusted to enhance contrast and differentiate from Vimeo. The chosen font to complement the new logo is FS Rufus, a rounded slab serif type.
00:06:00
In this part of the video, the speaker discusses the design process for a logo, starting with exploring simple shapes resembling the letter “V” for its strong and iconic look. They added arrows to symbolize financial transactions but later felt it might appear too generic. They chose navy blue to convey trustworthiness and to tie the design subtly to PayPal, the parent company. A gradient was used within the single-unit logo to maintain color consistency despite usually avoiding gradients. For the app icon, a blue background was preferred to make it more visible on home screens over a white one.
They also experimented with a design often used to evoke vitality, depicting a person with raised arms, symbolizing positivity, but found it overly common. Instead, they incorporated a double-meaning concept with Venmo’s digital wallet theme. This design featured overlapping arms to represent a wallet with a coin (person’s head) dropping into it, suggesting a fun and symbolic approach. The speaker seeks feedback on this idea, acknowledging it might be a stretch of imagination.
00:09:00
In this segment of the video, the creator discusses the process of refining a logo concept initially sketched in a previous stage. The aim was to design an arrow creating a V-shape using grid snapping for precision. Despite adjustments for balance, the creator settled on a version with an eyeballed gap for comfort. They rounded the corners to soften the design, avoiding an 80s gladiator vibe. Experimentation with text led to choosing a lowercase format for a friendly appearance.
The creator also tested a coin icon concept to symbolize bill-splitting, featuring a split old logo with a V-shaped interior. However, this proved challenging without separation between colors in Illustrator. A white stroke was used temporarily to visualize the separation on a white background. While appreciating the coin-splitting icon’s potential, the creator deemed it too specific for a main logo but suitable as a feature icon. Finally, viewers are encouraged to vote and comment on their preferred design options.
00:12:00
In this segment, the speaker encourages viewers to like the video and subscribe to the channel, noting that likes help the channel and subscribing with notifications ensures they see new videos first each week. Following this, the segment transitions into presenting the final rebrand options.