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00:00:00 – 00:09:00
Steve P. Young, founder of appmasters.com, explores the critical role of niches and effective keyword research in driving app revenue. Using case studies, he illustrates how targeting specific keywords with moderate competition can lead to substantial organic downloads and significant sales. He showcases an app that achieved $8,000 in sales from about 130 downloads, largely through strategic keyword placement. Young emphasizes the use of app optimization tools like appfollow.io to conduct keyword research, assess keyword difficulty, and optimize app titles and subtitles across various regions to secure top rankings. He advises app developers to prioritize increasing download numbers before focusing on paywall optimization or onboarding, detailing how even minor improvements in trial conversion can significantly boost revenue without needing more downloads. Overall, the video underscores the importance of niche targeting, thorough keyword research, and strategic app store optimization in building a profitable app business.
00:00:00
In this part of the video, Steve P. Young, founder of appmasters.com, discusses the importance of niches in generating revenue for apps using two case studies. He emphasizes the power of organic downloads and keyword traffic in successful app marketing. In the first case study, he highlights an app that was purchased based on its strong keyword ranking and the potential for subscription-based revenue. The app achieved approximately 130 downloads in the past 30 days, with around 100 coming from organic App Store searches, leading to about $8,000 in sales and establishing it as a six-figure business. Young underscores the strategy of targeting less competitive keywords with search traffic scores in the 30s to build a profitable app. He then begins introducing a second case study involving a client’s app idea and keyword research using the tool appfollow.io.
00:03:00
In this segment, the speaker explains their process of conducting keyword research for app optimization using ASO tools. They illustrate this by using “Chat GPT” as an example to identify potential app names and keywords with significant search traffic scores. The speaker highlights how they analyze keyword difficulty and strategically place keywords in app titles and subtitles across different regions (e.g., US and Mexico). They also share successful outcomes, such as ranking number one for selected keywords, achieving high download rates, and generating substantial revenue in the first month. The segment emphasizes the importance of thorough keyword research and strategic keyword placement in app development.
00:06:00
In this part of the video, the speaker emphasizes the importance of focusing on increasing app downloads before worrying about paywall optimization or onboarding tests. They suggest aiming for at least 15-20 downloads a day to justify tweaking other elements. The speaker discusses the performance of two specific apps, citing one that generates about $8,000 to $10,000 a month with around 100 downloads per day, and another app making $4,000 monthly with the same download rate. They explain how identifying high-ranking keywords and achieving a decent trial activation rate can significantly boost revenue, demonstrating that small adjustments in trial conversion can double the business’s income without increasing downloads. The speaker concludes by encouraging viewers to like, subscribe, and share the content, and to leave comments with any questions they may have.