This summary of the video was created by an AI. It might contain some inaccuracies.
00:00:00 – 00:17:42
The video discusses independent artist La Russell from Vallejo, California, and his success in the music industry by authentically sharing his life experiences through music. La Russell's album was funded through a partnership with even.biz and J.R. Mackey, using a crowdfunding approach similar to Nipsey Hussle's "proud to pay" campaign. By selling directly to fans, La Russell made $27,000 on the first day and $60,000 by day five. The video introduces Even, a platform that rewards fans for directly supporting artists, offering exclusive access and rewards. Artists receive 90% of the payment made by fans through Even, ensuring a higher payout compared to traditional distribution deals. La Russell's success demonstrates the value of engaging with fans, maintaining authenticity, and utilizing crowdfunding to monetize artistic endeavors.
00:00:00
In this segment of the video, the speaker discusses an independent artist named La Russell from Vallejo, California, who is making waves in the music industry. La Russell’s approach is self-contained and reminiscent of Nipsey Hussle’s independent mindset. He showcases his music by rapping in his garage, which later transforms into a backyard sound stage for shows with hundreds of people. La Russell’s music is about his life experiences, and he recently released an album titled “I Hate When Life’s Going Great,” funded through a partnership with even.biz and J.R. Mackey. The speaker emphasizes La Russell’s authenticity and success in captivating audiences with his journey.
00:03:00
In this segment of the video, LaRosa collaborated with J.R. Mackey and Evan to launch a crowdfunding campaign for his upcoming album. Fans were asked to pay what they thought the album was worth, with royalties being distributed to those who contributed. This approach is reminiscent of what Nipsey Hussle did with his “proud to pay” campaign. LaRosa’s album was released on October 1st, with 1134 fans receiving it on the first day. Despite not having high sales numbers, the average album sale was $24, resulting in LaRosa making $27,000 on the first day.
00:06:00
In this segment of the video, the artist discusses the innovative way he funded his music project. He had supporters contribute varying amounts, with a total of 1134 fans purchasing the album, generating $27,000 in sales. By selling directly to consumers, he avoided the need for millions of streams required in traditional streaming platforms. By day five, he had sold 2500 copies, making $60,000, with numerous fans contributing significant amounts. This alternative method allowed for instant payouts and strong fan engagement.
00:09:00
In this segment of the video, the speaker discusses the value of investing in an artist like La Russell, highlighting his earnings from streaming and the success of his recent album release. La Russell made about $30,000 off streaming from 2020 to 2022, which is considered good in the industry. The video also introduces a platform called Even, which rewards fans for supporting artists directly, allowing fans to purchase albums and receive exclusive access and rewards from their favorite artists. La Russell’s partnership with Even has garnered attention and success, prompting interest and questions about the platform’s benefits and contributions to artists’ careers.
00:12:00
In this part of the video, it is explained that fans contributing to an album project on Even may receive royalties based on their donation amount. Artists can choose the level of access fans receive with each album purchase. Purchasing albums on Even directly supports the artists, unlike streaming platforms that pay artists very little per stream. Artists receive 90% of the payment made by fans through Even, ensuring a higher payout compared to traditional distribution deals. Even is not meant to replace other platforms but to establish a direct relationship between artists and their dedicated fans. Artists interested in releasing their music on Even can contact the platform through email.
00:15:00
In this segment of the video, the speaker discusses Russell’s success in making over $60,000 in just five days independently, without big features or producers. The key message is about how artists can monetize their craft by servicing their audience and supporters consistently. The speaker emphasizes the importance of authenticity, hard work, and not deviating from one’s goals. They highlight the potential for artists to make money doing what they love and suggest engaging in crowdfunding as an option. Viewers are encouraged to follow Russell on social media and share their thoughts on his approach and the crowdfunding concept. The speaker invites viewers to engage with the content further and subscribe for more insights into the music business.